{"product_id":"k18-triplebright-oxidation-defense-purple-shampoo-125ml","title":"K18 TripleBright Oxidation Defense Purple Shampoo 125mL","description":"\u003cp\u003eKeep blonde, highlighted and lightened hair brighter for longer with \u003cstrong\u003eK18 TripleBright Oxidation Defense Purple Shampoo 125mL\u003c\/strong\u003e, a triple-action purple shampoo designed to target brassiness at its source.\u003c\/p\u003e\n\u003cp\u003ePowered by K18 triple-action technology, TripleBright helps \u003cstrong\u003eremove brass-inducing metals and minerals\u003c\/strong\u003e, \u003cstrong\u003eneutralise existing brassiness\u003c\/strong\u003e with precision violet technology, and \u003cstrong\u003edefend against future brass\u003c\/strong\u003e by helping prevent metals and minerals from reattaching during washing. The non-staining foam formula is designed to brighten highlighted and lifted tones without overtoning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply 2–3 pumps to wet hair and distribute evenly from roots to ends. Lather, leave on for 1–3 minutes, then rinse thoroughly. Use up to once weekly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003cbr\u003e• Helps remove brass caused by hard-water metals and minerals\u003cbr\u003e• Neutralises unwanted warm tones without staining or overtoning\u003cbr\u003e• Helps restore a brighter, more even blonde tone\u003cbr\u003e• Easy-to-apply foaming format\u003cbr\u003e• Suitable for highlighted and lifted hair tones\u003cbr\u003e• Vegan and cruelty free\u003c\/p\u003e","brand":"K18","offers":[{"title":"125mL","offer_id":67608607129916,"sku":"HCK18115124","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0701\/0762\/7836\/files\/k18-triplebright-125ml-1.jpg?v=1790823922","url":"https:\/\/allurebyepic.com.au\/products\/k18-triplebright-oxidation-defense-purple-shampoo-125ml","provider":"Allure by Epic","version":"1.0","type":"link"}