Allure by Epic - Hair and beauty luxury products

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Todays Top Picks

Olaplex

No.3 Hair Perfector 250mL

$99.95

Kerastase

Blond Absolu Cicanuit - Night Serum

$99.00

KMS

AllSmooth Intense Nourishing Treatment

$42.00

NEW!

Kerastase

Elixir Ultime Hair Oil

$118.00

Oribe

Curl Gloss

$74.00

Olaplex

Lashbond Building Serum

$120.00

NEW!

Color WOW

Cult Favourite

$53.00

Oribe

Gold Lust Dry Shampoo Travel

$43.00

Express Treatment

Dualsenses

Colour Extra Rich 60sec Treatment

$20.00 $36.00

Goldwell Style-

Extra Strong Hairspray

$36.00

Color WOW

Dream Coat Curly Spray

$56.00

Best Seller

KMS

HeadRemedy Deep Cleanse Shampoo

$39.00

Bring your hair back to life this spring

Repair

Winter’s Over. Your Hair Needs a Reset

Winter might be behind us, but your hair could still be feeling it. Spring is the perfect excuse for a reset. Here are 7 Allure By Epic picks to help bring your hair back to life.

Shop 3m read

Eleven

Miracle Hair Masque - 200mL

$27.96

Eleven

Miracle Hair Treatment - 125mL

$26.26

Color WOW

Dream Coat Supernatural Spray - 200mL

$57.50

GHD

Bodyguard - All Hair Types - 120mL

$42.00

Pureology

Hydrate Conditioner - 1L

$87.50

K18

Leave-In Molecular Repair Hair Mask - 5mL

$16.95

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Shampoo & Conditioner

Uncover Breakthroughs

Celebrity Favourite

K18

Leave-In Molecular Repair Hair Mask

$109.95

Kerasilk

Strengthening Bond Builder

$52.00

K18

Molecular Repair Hair Oil

$94.95

Olaplex

No.7 Bonding Oil

$54.00

Olaplex

No.8 Bond Intense Moisture Mask

$54.00

Save 20%

K18

Leave-In Molecular Repair Hair Mask

$37.46 $49.95

Olaplex

No.9 Bond Protector Nourishing Hair Serum

$54.00

Olaplex

No.0 Intense Bond Building Treatment

$54.00

K18

Molecular Repair Hair Oil - Travel

$49.95

NEW!

Olaplex

Weightless Nourishing Mask

$72.00

NEW!

Olaplex

Rich Hydration Mask

$72.00

Express Treatment

Dualsenses

Bond Pro 60Sec Treatment

$20.00

De Lorenzo

Novaplex Bond Defence Treatment

$25.50

IGK

Antisocial Overnight Bond-Building Dry Hair Mask

$33.04 $59.00

Dualsenses

Bond Pro Repair & Structure Spray

$36.00

$100 OFF!

GHD

Platinum+ Styler

$379.00 $439.00

GHD

Gold Styler

$299.00 $359.00

Wide Plate

GHD

Max Styler

$339.00 $399.00

GHD

Duet Style Hot Air Styler

$535.00 $595.00

GHD

Rise Volumising Hot Brush

$239.00 $299.00

GHD

Helios Hair Dryer

$339.00 $399.00

GHD

Helios Hair Dryer

$339.00 $399.00

GHD

Helios Hair Dryer

$339.00 $399.00

GHD

Helios Hair Dryer

$339.00 $399.00

GHD

Air Professional Hair Dryer

$239.00 $299.00

Parlux

DigitAlyon Dryer - Silver

$425.00

Parlux

DigitAlyon Dryer - Anthracite

$425.00

Parlux

Alyon Air Ionizer Tech Dryer - Gold

$360.00

Parlux

Alyon Air Ionizer Tech Dryer - Midnight Blue

$360.00

Best Seller

Parlux

Alyon Air Ionizer Tech Dryer - Jade

$360.00

Oribe

Gold Lust Dry Shampoo

$85.00

Texturising

KMS

HairPlay Makeover Spray

$42.00

Dualsenses

Ultra Volume Dry Shampoo

$36.00

Olaplex

No.4D Clean Volume Detox Dry Shampoo

$54.00

Kevin Murphy

Fresh.Hair

$45.95

Oribe

Serene Scalp Oil Control Dry Shampoo Powder

$74.00

Save $5

Kevin Murphy

Doo.Over

$43.95 $48.95

Eleven

Give Me Clean Hair Dry Shampoo

$26.36 $32.95

Kerastase

Fresh Affair Dry Shampoo

$65.00

Eleven

Dry Shampoo Volume Paste

$25.56 $31.95

Award Winning

Moroccanoil

Dry Shampoo Dark Tones

$36.05 $51.50

Award Winning

Moroccanoil

Dry Shampoo Light Tones

$36.05 $51.50

SAVE 40%

ORI Lab

Dry Touch Spray

$28.17 $46.95

Davroe

Revive Dry Shampoo

$30.95

Shine Enhancing

R+Co Bleu

Retroactive Dry Shampoo

$72.00

Concern? Meet Solution.

Exclusive Deals

Purchase 2 Kerastase Products and Receive a Free Travel Mini

Purchase 2 Oribe Receive a free Air dry BB Cream

Purchase a Hair Alchemy 250mL Shampoo & 200mL Conditioner & get a free full size Heatless Styling Balm worth $75

Buy 2 Kerasilk products get a free Jewellery box

Buy 3 K18 Products get a free Mini Molecular Repair Hair Oil

Buy 3 Olaplex get a free Kerastase mini

Purchase 2 KMS products & get a free travel Therma Shape Straightening conditioner

Purchase any 2 Color Wow products get a free Dream Coat Travel Mini

Purchase any 3 Men's Products and Receive an American Crew Styling Product

Purchase any PurePressed Base Mineral Foundation Refill and get a free Refillable Compact

View all deals

Todays Trending Collections

Gift Packs

Exclusive Bundles

Luxury Hair care you can't miss!

Must try faves

The Most Luxurious Haircare Products We Think Everyone Should Try At Least Once

There are products that just do the job, and then there are products that turn your everyday routine into something you genuinely look forward to.

Shop 4m read

Oribe

Gold Lust Repair and Restore Conditioner - 200mL

$92.00

Oribe

Gold Lust Repair and Restore Shampoo - 250mL

$88.00

Kerastase

Elixir Ultime Hair Oil - 75mL

$118.00

K18

Leave-In Molecular Repair Hair Mask - 50mL

$109.95

Oribe

Mirror Rinse Glass Hair Treatment - 175mL

$104.00

Oribe

Supershine Moisturising Cream - 150mL

$93.00

Kerastase

Première Decalcifying Repairing Pre-Shampoo Treatment - Travel - 45mL

$49.95

Tools & Accessories

Viral Hair Products

Cult Favourites

The Viral Hair Products That Are Actually Worth It

If you've spent more than five minutes scrolling TikTok, Instagram, or your favourite beauty creator's page, you've probably been influenced by at least one viral hair product. The question is: do they actually live up to the hype?

Shop 4m read

Color WOW

Dream Coat Curly Spray - 200mL

$56.00

K18

Leave-In Molecular Repair Hair Mask - 15mL

$37.46

Kerastase

Elixir Ultime Hair Oil - 75mL

$118.00

Oribe

Dry Texturizing Spray - 300mL

$85.00

GHD

Chronos Professional HD Max Styler - White

$439.00

The Journal

View all 50 articles

Featured 21 July, 2026

How to Keep Your Hair Healthy, Hydrated & Frizz-Free

When the temperature drops, your hair often feels it first. Dry ends, static flyaways, frizz, dullness and an itchy scalp are all common signs your hair is struggling through winter.

4m read