Allure by Epic - Hair and beauty luxury products

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Top Trending Brands

30% off Full range of Moroccanoil

30% off Full range of IGK

10% off Full range of R+Co Bleu

30% off Full range of Milkshake

Today’s Top Picks

NEW

Kerastase

Chronologiste L'Huile De Parfum 75ml Refill

$104.00

NEW

Kerastase

Chronologiste L'Huile De Parfum 75ml Full Pack

$135.00

NEW

Kerastase

Chronologiste Masque Intense Régénérant 200ml

$118.00

SAVE 20%

Oribe

Gold Lust Liter Collection

$360.00 $450.00

Kerastase

Gloss Absolu Hydra Glaze Shampoo

$62.00

Oribe

Curl Shaping Mousse

$68.00

Kerastase

Gloss Absolu Insta Glaze Conditioner

$76.00

Kerastase

Genesis Fortifying Conditioner

$76.00

Kerastase

Nutritive Lait Vital Light Detangling Conditioner

$68.00

Oribe

Serene Scalp Balancing Shampoo

$85.00

Bring your hair back to life this spring

Repair

Winter’s Over. Your Hair Needs a Reset

Winter might be behind us, but your hair could still be feeling it. Spring is the perfect excuse for a reset. Here are 7 Allure By Epic picks to help bring your hair back to life.

Shop 3m read

SAVE 20%

Eleven

Miracle Hair Masque - 200mL

$27.96

SAVE 20%

Eleven

Miracle Hair Treatment - 125mL

$26.26

Color WOW

Dream Coat Supernatural Spray - 200mL

$57.50

SAVE 9%

GHD

Bodyguard - All Hair Types - 120mL

$42.00

SALE

SAVE 30%

Pureology

Hydrate Conditioner - 1L

$87.50

K18

Leave-In Molecular Repair Hair Mask - 5mL

$16.95

Shop by Category

Shampoo & Conditioner

Uncover Breakthroughs

K18

Leave-In Molecular Repair Hair Mask

$109.95

Kerasilk

Strengthening Bond Builder

$52.00

K18

Molecular Repair Hair Oil

$94.95

Olaplex

No.7 Bonding Oil

$54.00

Olaplex

No.8 Bond Intense Moisture Mask

$54.00

SAVE 25%

K18

Leave-In Molecular Repair Hair Mask

$37.46 $49.95

Olaplex

No.9 Bond Protector Nourishing Hair Serum

$54.00

Olaplex

No.0 Intense Bond Building Treatment

$54.00

K18

Molecular Repair Hair Oil - Travel

$49.95

Olaplex

Weightless Nourishing Mask

$72.00

Olaplex

Rich Hydration Mask

$72.00

Dualsenses

Bond Pro 60Sec Treatment

$20.00

De Lorenzo

Novaplex Bond Defence Treatment

$25.50

SALE

Antisocial Overnight Bond-Building Dry Hair Mask

SAVE 44%

IGK

Antisocial Overnight Bond-Building Dry Hair Mask

$33.04 $59.00

Dualsenses

Bond Pro Repair & Structure Spray

$36.00

SAVE 14%

GHD

Platinum+ Styler

$379.00 $439.00

SAVE 17%

GHD

Gold Styler

$299.00 $359.00

SAVE 15%

GHD

Max Styler

$339.00 $399.00

SAVE 10%

GHD

Duet Style Hot Air Styler

$535.00 $595.00

SAVE 20%

GHD

Rise Volumising Hot Brush

$239.00 $299.00

SAVE 15%

GHD

Helios Hair Dryer

$339.00 $399.00

SAVE 15%

GHD

Helios Hair Dryer

$339.00 $399.00

SAVE 15%

GHD

Helios Hair Dryer

$339.00 $399.00

SAVE 15%

GHD

Helios Hair Dryer

$339.00 $399.00

SAVE 20%

GHD

Air Professional Hair Dryer

$239.00 $299.00

Parlux

DigitAlyon Dryer - Silver

$425.00

Parlux

DigitAlyon Dryer - Anthracite

$425.00

Parlux

Alyon Air Ionizer Tech Dryer - Gold

$360.00

Parlux

Alyon Air Ionizer Tech Dryer - Midnight Blue

$360.00

Parlux

Alyon Air Ionizer Tech Dryer - Jade

$360.00

Oribe

Gold Lust Dry Shampoo

$85.00

KMS

HairPlay Makeover Spray

$42.00

Dualsenses

Ultra Volume Dry Shampoo

$36.00

Olaplex

No.4D Clean Volume Detox Dry Shampoo

$54.00

Kevin Murphy

Fresh.Hair

$45.95

Oribe

Serene Scalp Oil Control Dry Shampoo Powder

$74.00

SAVE 10%

Kevin Murphy

Doo.Over

$43.95 $48.95

SAVE 20%

Eleven

Give Me Clean Hair Dry Shampoo

$26.36 $32.95

Kerastase

Fresh Affair Dry Shampoo

$65.00

SAVE 20%

Eleven

Dry Shampoo Volume Paste

$25.56 $31.95

SALE

SAVE 30%

Moroccanoil

Dry Shampoo Dark Tones

$36.05 $51.50

SALE

SAVE 30%

Moroccanoil

Dry Shampoo Light Tones

$36.05 $51.50

SAVE 40%

ORI Lab

Dry Touch Spray

$28.17 $46.95

Davroe

Revive Dry Shampoo

$30.95

R+Co Bleu

Retroactive Dry Shampoo

$72.00

Concern? Meet Solution.

Exclusive Deals

Purchase 2 Kerastase Products and Receive a Free Travel Mini

Goldwell StyleSign Air Dry BB Cream held in a woman's hand against a blue and lilac gradient.

Purchase 2 Oribe Receive a free Air dry BB Cream

Oribe Hair Alchemy Heatless Styling Balm on a sunlit champagne ledge

Purchase a Hair Alchemy 250mL Shampoo & 200mL Conditioner & get a free full size Heatless Styling Balm worth $75

The Allure Sale. Up to 30% off. Premium haircare. Exceptional savings.

Up to 30% off selected haircare

Open pale blue Kerasilk jewellery box with velvet compartments, displayed on silver blue silk.

Buy 2 Kerasilk products get a free Jewellery box

K18 Molecular Repair Hair Oil 10 mL mini with yellow dropper held between fingertips against an apricot and pink gradient.

Buy 3 K18 Products get a free Mini Molecular Repair Hair Oil

Purchase 2 Dualsenses products and receive a free Air Dry BB Cream

KMS ThermaShape Straightening Conditioner 75 mL travel mini with succulents

Purchase 2 KMS products & get a free travel Therma Shape Straightening conditioner

Purchase 2 StyleSign products and receive a free Air Dry BB Cream

Color Wow Dream Coat Supernatural Spray 50 mL travel mini on reflective glass

Purchase any 2 Color Wow products get a free Dream Coat Travel Mini

View all deals

Todays Trending Collections

Gift Packs

Exclusive Bundles

Luxury Hair care you can't miss!

Must try faves

The Most Luxurious Haircare Products We Think Everyone Should Try At Least Once

There are products that just do the job, and then there are products that turn your everyday routine into something you genuinely look forward to.

Shop 4m read

Oribe

Gold Lust Repair and Restore Conditioner - 200mL

$92.00

Oribe

Gold Lust Repair and Restore Shampoo - 250mL

$88.00

Kerastase

Elixir Ultime Hair Oil - 75mL

$118.00

K18

Leave-In Molecular Repair Hair Mask - 50mL

$109.95

Oribe

Mirror Rinse Glass Hair Treatment - 175mL

$104.00

Oribe

Supershine Moisturising Cream - 150mL

$93.00

Kerastase

Première Decalcifying Repairing Pre-Shampoo Treatment - Travel - 45mL

$49.95

Tools & Accessories

Viral Hair Products

Cult Favourites

The Viral Hair Products That Are Actually Worth It

If you've spent more than five minutes scrolling TikTok, Instagram, or your favourite beauty creator's page, you've probably been influenced by at least one viral hair product. The question is: do they actually live up to the hype?

Shop 4m read

Color WOW

Dream Coat Curly Spray - 200mL

$56.00

Leave-In Molecular Repair Hair Mask - 15mL

SAVE 25%

K18

Leave-In Molecular Repair Hair Mask - 15mL

$37.46

Kerastase

Elixir Ultime Hair Oil - 75mL

$118.00

Oribe

Dry Texturizing Spray - 300mL

$85.00

SAVE 12%

GHD

Chronos Professional HD Max Styler - White

$439.00

The Journal

View all 50 articles

Featured 21 July, 2026

How to Keep Your Hair Healthy, Hydrated & Frizz-Free

When the temperature drops, your hair often feels it first. Dry ends, static flyaways, frizz, dullness and an itchy scalp are all common signs your hair is struggling through winter.

4m read