Allure by Epic - Hair and beauty luxury products

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30% off Full range of Moroccanoil

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Today’s Top Picks

NEW

Kerastase

Kérastase Chronologiste L’Huile de Parfum Hair Oil 75mL Refill

$104.00

NEW

Kerastase

Kérastase Chronologiste L’Huile de Parfum Hair Oil 75mL Full Pack

$135.00

NEW

Kerastase

Kérastase Chronologiste Masque Intense Régénérant Hair Mask 200mL

$118.00

SAVE

SAVE 13%

Oribe

Oribe Gold Lust Shampoo & Conditioner Litre Set 1L + 1L

$390.00 $450.00

Kerastase

Kérastase Gloss Absolu Bain Hydra Glaze Shampoo 250mL

$64.00

Kerastase

Kérastase Gloss Absolu Insta Glaze Conditioner 250mL

$77.00

Kerastase

Kérastase Genesis Fondant Renforçateur Conditioner 200mL

$77.00

Kerastase

Kérastase Nutritive Lait Vital Conditioner 200mL

$72.00

Oribe

Oribe Serene Scalp Balancing Shampoo 250mL, 1L

$85.00

Oribe

Oribe Serene Scalp Balancing Conditioner 200mL, 1L

$89.00

Bring your hair back to life this spring

Repair

Winter’s Over. Your Hair Needs a Reset

Winter might be behind us, but your hair could still be feeling it. Spring is the perfect excuse for a reset. Here are 7 Allure By Epic picks to help bring your hair back to life.

Shop 3m read

CLEARANCE

SAVE 20%

Eleven

Miracle Hair Masque 200mL - 200mL

$27.96

CLEARANCE

SAVE 20%

Eleven

Miracle Hair Treatment 125mL - 125mL

$26.36

Color WOW

Dream Coat Supernatural Spray 200mL - 200mL

$57.50

SAVE

Bodyguard Heat Protect Spray All Hair Types 120mL - 120mL

SAVE 9%

GHD

Bodyguard Heat Protect Spray All Hair Types 120mL - 120mL

$42.00

Pureology

Pureology Hydrate Conditioner 266mL / 1L - 1L

$125.00

Pureology

Pureology Hydrate Shampoo 266mL / 1L - 1L

$125.00

K18

K18 Leave In Molecular Repair Hair Mask, 5 mL and 50 mL - 5mL

$16.95

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Shampoo & Conditioner

Uncover Breakthroughs

K18

K18 Leave In Molecular Repair Hair Mask, 5 mL and 50 mL

$114.95

Kerasilk

Kerasilk Strengthening Bond Builder 90mL

$52.00

SAVE

SAVE 25%

Olaplex

Olaplex No.3 Hair Perfector Treatment 100mL

$45.00 $60.00

K18

K18 Molecular Repair Hair Oil 30 mL

$94.95

SAVE

SAVE 25%

Olaplex

Olaplex No.7 Bonding Oil 30mL

$45.00 $60.00

Dualsenses

Goldwell Dualsenses Bond Pro 60Sec Treatment Travel 50mL

$19.95

SAVE

SAVE 25%

Olaplex

Olaplex No.8 Bond Intense Moisture Mask 100mL

$40.50 $54.00

K18

K18 Leave In Molecular Repair Hair Mask 15 mL

$49.95

Olaplex

Olaplex No.9 Bond Protector Nourishing Hair Serum 90mL

$60.00

Olaplex

Olaplex No.0 Intensive Bond Building Treatment 155mL

$54.00

Olaplex

Olaplex No.3 Plus Complete Repair Treatment 250mL

$120.00

K18

K18 Molecular Repair Hair Oil 10 mL

$49.95

SAVE

SAVE 25%

Olaplex

Olaplex Weightless Nourishing Mask 200mL

$54.00 $72.00

SAVE

SAVE 25%

Olaplex

Olaplex Rich Hydration Mask 200mL

$54.00 $72.00

Redken

Acidic Bonding Concentrate Leave In Treatment

$60.00

SAVE

SAVE 14%

GHD

Platinum+ Hair Straightener White

$379.00 $439.00

SAVE

SAVE 17%

GHD

Gold Hair Straightener Black

$299.00 $359.00

SAVE

SAVE 15%

GHD

Max Wide Plate Hair Straightener Black

$339.00 $399.00

SAVE

SAVE 10%

GHD

Duet Style Hot Air Styler White

$535.00 $595.00

SAVE

SAVE 20%

GHD

Rise Volumising Hot Brush 32mm

$239.00 $299.00

SAVE

SAVE 15%

GHD

Helios Professional Hair Dryer White

$339.00 $399.00

SAVE

SAVE 15%

GHD

Helios Professional Hair Dryer Black

$339.00 $399.00

SAVE

SAVE 20%

GHD

Air Professional Hair Dryer Black

$239.00 $299.00

Parlux

DigitAlyon Dryer - Silver

$425.00

Parlux

DigitAlyon Dryer - Anthracite

$425.00

Parlux

Alyon Air Ionizer Tech Dryer - Gold

$360.00

Parlux

Alyon Air Ionizer Tech Dryer - Jade

$360.00

Parlux

Alyon Air Ionizer Tech Dryer - Matte Black

$360.00

Parlux

385 Powerlight 2150W - Red

$315.00

Parlux

385 Powerlight 2150W - Violet

$315.00

Oribe

Oribe Gold Lust Dry Shampoo 300mL

$85.00

KMS

KMS HairPlay Makeover Spray 250mL

$42.00

Dualsenses

Goldwell Dualsenses Ultra Volume Dry Shampoo 250mL

$36.00

Olaplex

Olaplex No.4D Clean Volume Detox Dry Shampoo 250mL

$54.00

CLEARANCE

Kevin Murphy

Fresh.Hair 250mL

$45.95

Oribe

Oribe Serene Scalp Oil Control Dry Shampoo Powder 45g

$74.00

CLEARANCE

SAVE 10%

Kevin Murphy

Doo.Over 250mL

$43.95 $48.95

CLEARANCE

SAVE 20%

Eleven

Give Me Clean Hair Dry Shampoo 200mL

$26.36 $32.95

Kerastase

Kérastase Fresh Affair Dry Shampoo 150g

$66.00

SALE

SAVE 30%

Moroccanoil

Dry Shampoo Light Tones

$36.05 $51.50

SALE

SAVE 30%

Moroccanoil

Dry Shampoo Dark Tones

$36.05 $51.50

SAVE

SAVE 6%

Davroe

Revive Dry Shampoo 175g

$30.95 $32.95

Maria Nila

Maria Nila Invisidry Shampoo 250mL

$54.95

SAVE

SAVE 10%

R+Co Bleu

R+Co Bleu Retroactive Dry Shampoo 192mL

$64.80 $72.00

CLEARANCE

SAVE 40%

R+Co Bleu

R+Co Bleu Vapor Lotion to Powder Dry Shampoo 89mL

$40.80 $68.00

Concern? Meet Solution.

Exclusive deals

Free travel mini with 2 Kérastase products

Purchase 2 Kérastase products and receive a free travel mini.

Shop Kérastase

Goldwell StyleSign Air Dry BB Cream held in a woman's hand against a blue and lilac gradient.

Free BB Cream with 2 Oribe products

Purchase 2 Oribe products and receive a free Goldwell StyleSign Air Dry BB Cream.

Shop Oribe

Oribe Hair Alchemy Heatless Styling Balm on a sunlit champagne ledge

Free full size balm with Hair Alchemy 250 mL shampoo & 200 mL conditioner

Purchase a Hair Alchemy Shampoo (250 mL) and Conditioner (200 mL) and receive a free full size Heatless Styling Balm worth $75.

Shop Hair Alchemy

The Allure Sale. Up to 30% off. Premium haircare. Exceptional savings.

Up to 30% off selected haircare

Shop the Allure Sale for savings of up to 30% on selected premium haircare.

Shop Sale

Open pale blue Kerasilk jewellery box with velvet compartments, displayed on silver blue silk.

Free jewellery box with 2 Kerasilk products

Purchase 2 Kerasilk products and receive a free jewellery box.

Shop Kerasilk

Free BB Cream with 2 Dualsenses products

Purchase 2 Goldwell Dualsenses products and receive a free Goldwell StyleSign Air Dry BB Cream.

Shop Dualsenses

Free BB Cream with 2 StyleSign products

Purchase 2 Goldwell StyleSign products and receive a free Air Dry BB Cream.

Shop StyleSign

Color Wow Dream Coat Supernatural Spray 50 mL travel mini on reflective glass

Free Dream Coat mini with 2 Color Wow products

Purchase any 2 Color Wow products and receive a free Dream Coat Supernatural Spray travel mini (50 mL).

Shop Color Wow

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Luxury Hair care you can't miss!

Must try faves

The Most Luxurious Haircare Products We Think Everyone Should Try At Least Once

There are products that just do the job, and then there are products that turn your everyday routine into something you genuinely look forward to.

Shop 4m read

Oribe

Oribe Gold Lust Repair & Restore Conditioner 200mL, 1L, 1L Refill - 200mL

$92.00

Oribe

Oribe Gold Lust Repair & Restore Shampoo 250mL, 1L, 1L Refill - 250mL

$88.00

Kerastase

Kérastase Elixir Ultime L’Huile Originale Hair Oil 75mL - 75mL

$118.00

K18

K18 Leave In Molecular Repair Hair Mask, 5 mL and 50 mL - 50mL

$114.95

Oribe

Oribe Mirror Rinse Glass Hair Treatment 175mL - 175mL

$104.00

Oribe

Oribe Supershine Moisturising Cream 150mL - 150mL

$93.00

Kerastase

Kérastase Première Pre Shampoo Treatment Travel 45mL - 45mL

$49.95

Tools & Accessories

Viral Hair Products

Cult Favourites

The Viral Hair Products That Are Actually Worth It

If you've spent more than five minutes scrolling TikTok, Instagram, or your favourite beauty creator's page, you've probably been influenced by at least one viral hair product. The question is: do they actually live up to the hype?

Shop 4m read

Color WOW

Dream Coat Curly Spray 200mL - 200mL

$56.00

K18

K18 Leave In Molecular Repair Hair Mask 15 mL - 15mL

$49.95

Kerastase

Kérastase Elixir Ultime L’Huile Originale Hair Oil 75mL - 75mL

$118.00

Oribe

Oribe Dry Texturizing Spray 300mL - 300mL

$85.00

SAVE

SAVE 12%

GHD

Chronos Max Wide Plate Hair Straightener White

$439.00

The Journal

View all 50 articles

Featured 21 July, 2026

How to Keep Your Hair Healthy, Hydrated & Frizz-Free

When the temperature drops, your hair often feels it first. Dry ends, static flyaways, frizz, dullness and an itchy scalp are all common signs your hair is struggling through winter.

4m read