About GHD

Explore ghd hair straighteners, professional dryers, curlers, hot brushes and styling products at Allure by Epic. Choose tools for your hair length and preferred finish, then build a routine with heat protection, brushes and finishing products, including limited editions and gift sets for everyday styling.

Choose the right tool for your routine

For straightening, waves and curls on dry hair, compare Original, Gold, Platinum+, Chronos and Sculpt. Wide plate Max and Chronos Max models suit longer, thicker or curly hair, while Mini offers a slim format for shorter sections and fringes. Browse the Hair Straighteners shelf to compare the available colours and sets.

For a blow dry, choose a separate dryer and brush or a tool that combines drying and styling. Air, Helios and Speed offer different airflow designs, while the travel dryer has a folding format. Duet Style dries and smooths towel dried hair; its Shine Shot finishing mode is for completely dry hair only. Duet Blowdry combines airflow with a heated brush to create body and rounded ends.

Match your curl or brush to the finish

Choose a smaller tong barrel for more defined curls or a larger wand for looser waves. A conical wand gives varied curl shape, while the triple barrel Wave creates a repeating wave pattern. Glide brushes smooth dry hair between washes and Rise adds lift and movement. These heated brushes are for dry hair and do not replace a hair dryer.

Prepare, style and finish

Start with suitable Bodyguard heat protection, choosing the fine hair or coloured hair version where appropriate. Rehab treatments need drying and heat styling to activate. Use Curly Ever After before shaping curls, or choose a volumising preparation for a fuller blow dry. Finish with serum, shine spray or hairspray once your style is complete.

Explore the Hair Brushes shelf for paddle, dressing and radial brushes in different sizes. Check compatibility before choosing a nozzle or diffuser: Air and Helios attachments are different from Speed accessories. Limited editions and gift sets list their individual contents so you can choose by the tool, included accessories and finish.