Allure by Epic - Hair and beauty luxury products

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Todays Top Picks

Kerastase

Genesis Homme Serum Anti-Chute Fortifiant

$87.00 $92.00

NEW!

K18

AirWash Dry Shampoo

$84.95

NEW!

Kerastase

Chronologiste Mask Coffret

$193.60

New!

Olaplex

No.5 Leave-In Conditioner

$58.00

Oribe

Curl Control Silkening Creme

$66.00

NEW!

Oribe

Mirror Rinse Glass Hair Treatment

$94.00

NEW!

KMS

MoistRepair Duo Pack

$36.95 $73.90

Shine Enhancing

Kerastase

Nutritive Beautifying Anti-Frizz Blow Dry Milk - Travel

$29.95

NEW!

Kerastase

Elixir Ultime Hair Oil

$110.00

5-Minute Haircare Routines for Busy Mornings

achieve gorgeous, manageable hair in ...

5-Minute Haircare Routines for Busy Mornings

Life can get hectic, and mornings often feel like a race against the clock. But rushing doesn’t mean sacrificing the health and beauty of your hair.

Shop 3m read

R+Co

DEATH VALLEY Dry Shampoo - 300mL

$55.00

Olaplex

No.4C Clarifying Shampoo - 250mL

$54.00

K18

Leave-In Molecular Repair Hair Mask - 15mL

$45.00

Oribe

Invisible Defense Universal Protection Spray - 175mL

$59.00

GHD

Duet Blowdry 2-in-1 Hair Dryer Brush

$515.00

Olaplex

No.7 Bonding Oil - 30mL

$54.00

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Shampoo & Conditioner

Uncover Breakthroughs

IGK

Color Depositing Mask Brown Bella

$45.00

IGK

Color Depositing Mask Williams-Burgundy

$45.00

IGK

Color Depositing Mask Honey Please - Muted Honey

$45.00

IGK

Color Depositing Mask Strawberry Milkshake - Soft Rose

$45.00

IGK

Color Depositing Mask A La Plage - Light Sand

$45.00

IGK

Color Depositing Mask Feelin' Peachy - Vibrant Peach

$45.00

IGK

Color Depositing Mask Peek-A-Blue - Steely Blue Gray

$45.00

IGK

Color Depositing Mask Cyber Tokyo - Intense Violet

$45.00

IGK

Color Depositing Mask Magic Storm - Pale Violet Gray

$45.00

IGK

Color Depositing Mask On The Money - Fiery Copper

$45.00

IGK

Color Depositing Mask Electric Bronze - Brilliant Bronze

$45.00

IGK

Color Depositing Mask Seafoam - Pale Teal

$45.00

IGK

Color Depositing Mask Tarantino Red - Vibrant Ruby

$45.00

IGK

Color Depositing Mask Dreams Come Blue - Deep Blue

$45.00

IGK

Color Depositing Mask Pitch Black - Smoky Gray

$45.00

Oribe

Gold Lust Dry Shampoo

$75.00

Texturising

KMS

HairPlay Makeover Spray

$38.95

Dualsenses

Ultra Volume Dry Shampoo

$33.50

Olaplex

No.4D Clean Volume Detox Dry Shampoo

$54.00

Kevin Murphy

Fresh.Hair

$45.95

Oribe

Serene Scalp Oil Control Dry Shampoo Powder

$72.00

Eleven

Give Me Clean Hair Dry Shampoo

$28.95

Kerastase

Fresh Affair Dry Shampoo

$52.00 $57.00

Kevin Murphy

Doo.Over - Travel

$24.95

Eleven

Dry Shampoo Volume Paste

$27.95

Award Winning

Moroccanoil

Dry Shampoo Light Tones

$51.50

Kevin Murphy

Doo.Over

$48.95

Kevin Murphy

Fresh.Hair - Travel

$24.95

De Lorenzo

Absorb Dry Shampoo

$24.90

NAK Hair

Dry Clean Shampoo

$26.95

Dualsenses

Ultra Volume Bodifying Shampoo

$33.50

Goldwell Style-

Bodifying Brilliance Mousse

$34.95

Dualsenses

Ultra Volume Bodifying Conditioner

$33.50

Best Seller

Eleven

Miracle Hair Treatment

$28.95

Kerastase

Genesis Serum Anti-Chute Fortifiant

$87.00 $92.00

Kerasilk

Volumizing Shampoo

$44.00

KMS

AddVolume Leave-In Conditioner

$37.95

Kerasilk

Volumizing Foam Conditioner

$44.00

Oribe

Magnificent Volume Shampoo

$77.00

Oribe

Magnificent Volume Conditioner

$82.00

Kerastase

Densifique Bodifying Conditioner

$62.00

Kerastase

Densifique Bodifying Shampoo

$57.00

Kevin Murphy

Plumping.Wash

$50.95

Best Seller

Eleven

Miracle Spray Hair Treatment

$28.95

Kerastase

Genesis Intense Fortifying Treatment 10 x 6ml

$84.00 $94.00

Concern? Meet Solution.

Exclusive Deals

Spend $180 & get a free full size product from our Allure Heroes collection

Purchase 2 Kerastase products & get 1 Free Kerastase Mini

Purchase a Hair Alchemy Shampoo & Conditioner & get a free full size Heatless Styling Balm worth $75

Purchase 2 Olaplex products, & get a free No.7 Olaplex mini

Purchase 1 full size Moroccanoil Treatment Purple & get the Travel Oil Free worth $35

Purchase any 2 Eleven Products & get a Free Texture Spray worth $26.95

15% off Kerasilk Styling products

40% off StyleSign sale items

Purchase any Bondi Sands product & receive a complimentary tanning or exfoliation mitt

Purchase any 2 Men's Products & get a free Kerastase Homme Travel Mini

View all deals

Todays Trending Collections

Gift Packs

Exclusive Bundles

New Year, New Hair: Revive and Renew with the Best Repairing Products

New Year, New Hair

New Year, New Hair: Revive and Renew with the Best Repairing Products

Start fresh this New Year with products that repair, strengthen, and renew your hair.

Shop 3m read

Kerastase

Genesis Fondant Holiday Coffret

$144.80

Oribe

Gold Lust Collection

$165.00

K18

Leave-In Molecular Repair Hair Mask - 50mL

$99.95

K18

Molecular Repair Hair Oil - 30ml

$94.95

GHD

Bodyguard - Heat Protect Spray - 120mL

$45.00

Tools & Accessories

The Science of Healthy Hair and why Professional Products Make a Difference

Healthier products = Healthier Hair

The Science of Healthy Hair and why Professional Products Make a Difference

Ever stood in the hair care aisle, wondering if those fancy salon products are really worth it? The answer is YES, and here’s why...

Shop 2m read

Olaplex

No.3 Hair Perfector - 100mL

$65.00

Kerastase

Genesis Fondant Holiday Coffret

$144.80

K18

K18 Revitalize & Balance Hair Ritual

$128.00

Kerastase

Blond Absolu Fondant Holiday Coffret

$144.80

K18

K18 Revive & Shine Duo

$194.00

The Journal

View all 36 articles

Featured 06 January, 2025

New Year, New Hair: Revive and Renew with the Best Repairing Products

Start fresh this New Year with products that repair, strengthen, and renew your hair.

3m read

Dry and Damaged 06 January, 2025

New Year, New Hair: Revive and Renew with the Best Repairing Products

Frizzy 28 October, 2024

Discover the Reinvented Kérastase Elixir Ultime – Pure Luxury with a Sustainable Twist

Dry and Damaged 26 September, 2024

Reviving Dull Hair: The Science Behind Restoring Shine from Within

Benefits for you

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Same-day Dispatch

Discover the allure of swift luxury, order your luxury beauty favorites before 1pm AEST and witness our commitment to speed with same-day dispatch.

Delivery on us

Elevate your shopping experience with Allure by Epic. Enjoy complimentary standard shipping on all orders and complimentary express shipping on orders over $50.

Samples With Every Purchase

Delight in our special offer: with every order placed on our website, you'll receive complimentary samples. Because you deserve the extra.