Allure by Epic - Hair and beauty luxury products

Free Gift With Purchase When you spend $180 site wide

Shop now!

30% off all Jane Iredale Priced to clear

Shop Now!

Introducing the Ghd Chronos Max Styler!

Shop Now!

Kerasilk Gift Packs Perfect for Every Hair Type

Shop Gift Packs

Stronger, Healthier Hair With the Kerastase Genesis Range

Shop Kerastase!

Take $60 off all GHD Electrical

Shop Now

Oribe Moisture & Control Hydrates, strengthens, and repairs

Shop Now!

Oribe mirror Rinse Hydrates and smooths

Shop Now

Your chance to win prizes!

Shop Luxe Savings

Create an account

Get a personalised shopping experience and exclusive discounts!

Top Trending Brands

Australian Owned

Always AusPost Free shipping

130 Day returns*

Todays Top Picks

Kerastase

Nutritive 8HR Night Repair

$87.00 $92.00

Shine Enhancer

Eleven

Make Me Shine Spray Gloss

$29.95 $31.95

Kerasilk

Anti-Dandruff Shampoo

$44.00

NEW!

GHD

Chronos Professional HD Max Styler - Black

$415.00 $495.00

KMS

ThermaShape Quick Blow Dry

$20.00 $37.95

KMS

ThermaShape Hot Flex Spray

$20.00 $38.95

Strengthening

Kerastase

Genesis Anti-Hair Fall Fortifying Masque

$92.00

Best Seller

Eleven

Miracle Hair Treatment

$29.95 $31.95

40% OFF

Kerastase

Aura Botanica Nourishing Oil

$36.50 $73.00

DuBoa

80 Detangler Large- Pink

$29.95

Your Ultimate Guide to Have the Glossiest Hair

Ultimate Shine

Your Ultimate Guide to Have the Glossiest Hair

Who doesn’t love that glass-like, salon-fresh shine? If you’re dreaming of ultra-glossy hair, the secret isn’t just in styling—it’s in your entire haircare routine.

Shop Shine Enhancing 3m read

Oribe

Gold Lust Shampoo & Conditioner Duo

$153.90

Oribe

Gold Lust Transformative Masque - 150mL

$108.00

Kerastase

Elixir Ultime Hair Oil - 75mL

$108.00

GHD

Platinum+ Styler

$345.00

Oribe

Invisible Defense Universal Protection Spray - 175mL

$59.00

Oribe

The Cleanse Clarifying Shampoo - 200mL

$76.00

Oribe

Mirror Rinse Glass Hair Treatment - 175mL

$94.00

Shop by Category

Shampoo & Conditioner

Uncover Breakthroughs

NEW!

Kerastase

Chronologiste Mask Coffret

$193.60

NEW!

Kerastase

Discipline Fondant Holiday Coffret

$144.80

NEW!

Kerastase

Genesis Fondant Holiday Coffret

$144.80

NEW!

Kerastase

Chroma Absolu Holiday Coffret

$144.80

NEW!

Kerastase

Premiere Holiday Coffret

$192.00

VALUE $86.85

Eleven

Volume and Texture Trio

$58.90

20% OFF

De Lorenzo

Trich Scalp Control - Trio pack

$51.00 $64.95

20% OFF

De Lorenzo

Tricho Scalp Balance - Trio Pack

$51.00 $64.95

Gift Pack

Dualsenses

Color Trio

$61.95 $98.50

Gift Pack

Dualsenses

Just Smooth Trio

$61.95 $98.50

Gift Pack

Dualsenses

Blondes & Highlights Trio

$61.95 $98.50

Gift Pack

Dualsenses

Color Extra Rich Trio

$61.95 $98.50

Gift Pack

Dualsenses

Rich Repair Trio

$61.95 $96.50

Color WOW

Dream Styler

$28.02 $31.95

NEW!

Kerastase

Curl Manifesto Coffret

$144.80

Dualsenses

Blondes & Highlights Shampoo

$33.50

Dualsenses

Blondes & Highlights Conditioner

$33.50

Olaplex

No.4P Blonde Enhancer Toning Shampoo

$54.00

Oribe

Bright Blonde Shampoo for Beautiful Colour

$77.00

Kerastase

Blond Absolu Cicaflash Conditioner

$71.00

Kerastase

Blond Absolu Ultra Violet Shampoo

$60.00

Oribe

Bright Blonde Conditioner for Beautiful Colour

$82.00

Olaplex

No.5P Blonde Enhancer Toning Conditioner

$54.00

Eleven

Keep My Colour Blonde Shampoo

$31.95 $33.95

40% OFF

KMS

ColorVitality Blonde Shampoo

$22.17

Kerastase

Blond Absolu Lumiére Shampoo

$60.00

60% OFF

KMS

ColorVitality Blonde Conditioner

$14.78 $36.95

Eleven

Keep My Colour Blonde Conditioner

$31.95 $33.95

Kevin Murphy

Blonde.Angel.Wash

$46.95

De Lorenzo

Silver Shampoo

$31.50

Dualsenses

Rich Repair Restoring Conditioner

$33.50

Best Seller

Dualsenses

Rich Repair Restoring Shampoo

$33.50

Best Seller

Oribe

Gold Lust Repair and Restore Shampoo

$83.00

Best Seller

Oribe

Gold Lust Repair and Restore Conditioner

$88.00

Olaplex

No.4 Bond Maintenance Shampoo

$54.00

Kerasilk

Repairing Shampoo

$44.00

Kerasilk

Repairing Conditioner

$44.00

Best Seller

Kerastase

Genesis Fortifying Conditioner

$71.00

60% OFF

KMS

MoistRepair Conditioner

$14.78 $36.95

60% OFF

KMS

MoistRepair Shampoo

$14.78 $36.95

Award Winning

Oribe

Hair Alchemy Resilience Shampoo

$82.00

Best Seller

Kerastase

Genesis Fortifying Shampoo for Thick Hair

$60.00

Oribe

Hair Alchemy Resilience Conditioner

$86.00

Best Seller

Kerastase

Genesis Fortifying Shampoo for Fine Hair

$60.00

Value $218

Oribe

Hair Alchemy Collection

$160.00

Concern? Meet Solution.

Exclusive Deals

Spend $180 & get a free full size product from our Allure Heroes collection

Purchase 4 Kerastase products & get a Le Voyage pack worth up to $93

Purchase a Hair Alchemy Shampoo & Conditioner & get a free full size Heatless Styling Balm worth $75

Free travel mini with any Kerasilk purcahse

Purchase 2 KMS products & get a free tote bag

Purchase 2 Olaplex products, & get a free No.7 Olaplex mini

Purchase 1 full size Moroccanoil Treatment Purple & get the Travel Oil Free worth $35

15% off Kerasilk Styling products

40% off StyleSign sale items

Free muslin cloth with any Gunk Off purchase

View all deals

Todays Trending Collections

Gift Packs

Exclusive Bundles

5-Minute Haircare Routines for Busy Mornings

achieve gorgeous, manageable hair in ...

5-Minute Haircare Routines for Busy Mornings

Life can get hectic, and mornings often feel like a race against the clock. But rushing doesn’t mean sacrificing the health and beauty of your hair.

Shop 3m read

R+Co

DEATH VALLEY Dry Shampoo - 300mL

$55.00

Olaplex

No.4C Clarifying Shampoo - 250mL

$54.00

K18

Leave-In Molecular Repair Hair Mask - 15mL

$45.00

Oribe

Invisible Defense Universal Protection Spray - 175mL

$59.00

GHD

Duet Blowdry 2-in-1 Hair Dryer Brush

$515.00

Olaplex

No.7 Bonding Oil - 30mL

$54.00

Tools & Accessories

The Ultimate Curly Hair Routine

your curls’ best friends

The Ultimate Curly Hair Routine

We’ve got everything you need to create the ultimate curly hair routine, with products designed to enhance and protect your natural texture.

Shop 3m read

Oribe

Moisture & Control Cleansing Creme - 250mL

$74.00

Kerastase

Curl Manifesto Hydration Conditioner - 250mL

$71.00

Oribe

Moisture & Control Deep Treatment Masque - 250mL

$102.00

Kerastase

Curl Manifesto Crème De Jour Anti-Frizz Cream - 150mL

$71.00

R+Co

TWISTER Curl Primer - 147mL

$47.00

Oribe

Curl Gloss - 175mL

$66.00

Kerastase

Elixir Ultime Hair Oil - 75mL

$108.00

The Journal

View all 40 articles

Featured 06 January, 2025

New Year, New Hair: Revive and Renew with the Best Repairing Products

Start fresh this New Year with products that repair, strengthen, and renew your hair.

3m read

Dry and Damaged 06 January, 2025

New Year, New Hair: Revive and Renew with the Best Repairing Products

Frizzy 28 October, 2024

Discover the Reinvented Kérastase Elixir Ultime – Pure Luxury with a Sustainable Twist

Dry and Damaged 26 September, 2024

Reviving Dull Hair: The Science Behind Restoring Shine from Within

Benefits for you

View more benefits we provide

Same-day Dispatch

Discover the allure of swift luxury, order your luxury beauty favorites before 1pm AEST and witness our commitment to speed with same-day dispatch.

Delivery on us

Elevate your shopping experience with Allure by Epic. Enjoy complimentary standard shipping on all orders and complimentary express shipping on orders over $50.

Samples With Every Purchase

Delight in our special offer: with every order placed on our website, you'll receive complimentary samples. Because you deserve the extra.

Benefits for you

We need a few more details