Nothing feels quite as confidence-boosting as freshly toned, salon-perfect blonde hair — but keeping that luminous, bright tone between visits can be tricky. Whether you’re rocking platinum, honey, or creamy beige, maintaining your colour at home is all about using the right products and routines to protect your investment (and your glow).
At Allure by Epic, we’ve curated the ultimate blonde care essentials from our most-loved salon brands to keep your hair looking vibrant, silky, and beautifully cool-toned.
💜 Neutralise Brassiness with Purple Shampoos
Every blonde knows the secret weapon for colour maintenance: purple shampoo. These violet pigments work to cancel out yellow or brassy tones, restoring that clean, salon-fresh brightness. Regular use keeps your blonde looking cool, bright, and perfectly balanced—just the way it did when you stepped out of the salon.
✨ Top picks:
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Kérastase Blond Absolu Bain Ultra-Violet: Brightens while strengthening with hyaluronic acid and edelweiss flower.
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Goldwell Dualsenses Blondes & Highlights Purple Shampoo: Instantly revives dull tones and adds radiant shine.
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Oribe Bright Blonde Shampoo: A luxurious purple shampoo that tones gently while nourishing with botanical extracts and keratin.
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Tip: Use 1–2 times per week, depending on how quickly your hair tends to warm up. Alternate with a gentle hydrating shampoo to avoid over-toning or dryness.
💧 Hydrate & Repair for Soft, Silky Strands
Bleaching can leave hair feeling thirsty and fragile, so hydration is key. Rich conditioners and weekly treatments help rebuild strength and restore elasticity. Keeping your blonde nourished not only enhances shine but also helps your colour last longer, preventing that dull, brittle feeling that can creep in between salon visits.
✨ Favourites for post-blonde care:
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Kérastase Blond Absolu Masque Ultra-Violet: Deeply nourishing with a purple tone-correcting formula.
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Oribe Bright Blonde Conditioner: Moisturises while enhancing shine and luminosity.
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Olaplex No.8 Bond Intense Moisture Mask: Repairs broken bonds and leaves hair feeling soft, smooth, and manageable.
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Pro tip: For extra nourishment, mix a few drops of Kérastase Elixir Ultime Oil through your lengths before blow-drying.
☀️ Protect from Heat and UV Damage
Blonde hair is especially vulnerable to heat and sun exposure, which can fade colour and cause dryness. Protect your tone with leave-in sprays and creams that seal the cuticle and shield from heat styling and UV rays. Consistent protection keeps your blonde vibrant, smooth, and strong—helping you maintain that radiant, healthy finish no matter how often you style or spend time outdoors.
✨ Blonde-friendly protectors:
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Molecular Repair Hair Oil: Strengthens and defends against thermal damage while rebuilding hair from the inside out.
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Oribe Invisible Defense Universal Protection Spray: Lightweight, luxurious, and perfect for everyday use.
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blond-absolu-2-hyaluronic-acid-serum: Offers heat protection up to 230°C and reduces breakage from brushing.
✨ Bonus Tip: Gloss Treatments Between Appointments
If your blonde starts to lose its sparkle, a quick in-salon gloss or toner refresh can revive your colour instantly. Combine that with the right home routine, and your hair will stay luminous and fresh until your next appointment.
Shop all your blonde care favourites at Allure by Epic and keep your colour looking salon-perfect every day.