Cruelty Free

About Cruelty Free

Welcome to the Cruelty-Free Hair Care Collection at Allure by Epic, where ethics meet aesthetics. Our carefully curated range features hair products from brands like Kevin Murphy, Maria Nila, Nak Hair, Eleven, and Oribe, all committed to cruelty-free practices. This collection is a testament to...

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Oribe
Luxurious Care

Combines high-performance technology with unique natural ingredients for opulent hair care.

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Kérastase
Find Your Kérastase Routine

Choose shampoos, conditioners and treatments by hair need, with gift sets, travel sizes and selected refills.

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Kerasilk
Silk Transformation

Vegan haircare with Biomimetic Silk for smoothing, moisture, colour protection and lightweight volume.

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Kevin Murphy
Style & Substance

Designed for performance and sustainability, perfect for every hair type and style.

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K18
Revolutionary Repair

Introduces bioactive peptides for deep hair restoration, reversing damage for renewed health.

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Color WOW
Celebrity Endorsed

Renowned for transformative products that revive and protect color-treated hair brilliantly.

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Bondi Boost

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Davroe
Find your Davroe routine

Choose cleansing, conditioning and targeted care to suit your hair, then add the finishing products you need.

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De Lorenzo
Find your De Lorenzo routine

Choose cleansing, conditioning and targeted care to suit your hair, then add the finishing products you need.

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Eleven
Eleven Elegance

Australian-brand, haircare and tools for vibrant, healthy, and stylish locks

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Evo
Style Innovators

Combining ergonomic designs with effective styling, perfect for modern haircare needs.

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GHD
Tools and care for your styling routine

Pair ghd tools with heat protection, brushes and styling products for your preferred finish.

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Goldwell Stylesign
Styling Mastery

Infused with innovative technologies and inspired by the demands of modern hairstyling trends.

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IGK
Care, colour and styling

Choose smoothing, volume, curl care, texture and temporary colour.

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Iles Formula
Hair, scalp and body care

Cleanse, exfoliate and care for your scalp with a simple routine.

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KMS
KMS hair care and styling

Choose moisture, colour, volume, smoothing, curls or hold. Check each listing’s size and formula version.

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Maria Nila
Care and Colour Refresh

Shampoo, conditioner, masks and temporary colour for different hair needs.

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Matrix
Empower Your Style

Experience the inclusivity and expertise of Matrix, making advanced hair care accessible

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milk_shake
Natural Radiance

With milk proteins, yogurt, and fruit extracts, elevate your hair's health and shine.

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Moroccanoil
Impeccable styling

Expertly designed to cater to every hair type and styling need

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MUK

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NAK Hair
Aussie Essence

Australian-made, harnessing natural ingredients for effective, gentle hair care solutions.

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Olaplex
Bond repair and everyday care

Treatments, cleansing, conditioning and styling care for strength, moisture, shine and frizz control.

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ORI Lab
Organic Innovations

Pioneers in organic hair care, offering eco-friendly solutions with exceptional results.

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Pureology
Colour care for your routine

Choose Pureology care for hydration, strength, volume, toning or frizz, then complete your styling routine.

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R+CO
Hair care and styling

Build a routine for cleansing, conditioning, texture and finishing.

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R+Co Bleu
Care, shape and finish

Coordinated hair care for moisture, colour, curls, volume and styling.

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Showpony
Premium Quality

Crafted with precision and made from high-quality materials, ensuring you look and feel your best.

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Wella Professionals
Expert Elegance

Delivers expert hair care and color products, setting global beauty trends.

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Wella SP
Meet Beauty

Blends scientific research with haircare expertise for targeted, advanced treatments.

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About Cruelty Free

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Cruelty-Free Elegance: Compassionate Hair Care

Welcome to the Cruelty-Free Hair Care Collection at Allure by Epic, where ethics meet aesthetics. Our carefully curated range features hair products from brands like Kevin Murphy, Maria Nila, Nak Hair, Eleven, and Oribe, all committed to cruelty-free practices. This collection is a testament to the belief that beauty and kindness can coexist.

Kindness in Every Product:

  • Hair Care: From nourishing shampoos to styling products, each item is created without any animal testing, ensuring guilt-free hair care.
  • Responsible Brands: These products are from brands that not only refrain from animal testing but also often engage in other ethical practices.

Buyer's Guide: Selecting Cruelty-Free Products

  • Understand Product Labels: Look for certifications and labels that guarantee cruelty-free standards.
  • Quality and Performance: Enjoy high-quality, effective products that align with your values without compromising on results.

Our Cruelty-Free Hair Care Collection embraces the power of ethical choices in personal care. It's about making a positive impact with every purchase, for beauty that truly feels as good as it looks.

Explore our Cruelty-Free Hair Care Collection at Allure by Epic – where you can indulge in your beauty rituals with a clear conscience.

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