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Cruelty Free

Cruelty Free

About Cruelty Free

Cruelty-Free Elegance: Compassionate Hair Care

Welcome to the Cruelty-Free Hair Care Collection at Allure by Epic, where ethics meet aesthetics. Our carefully curated range features hair products from brands like Kevin Murphy, Maria Nila, Nak Hair, Eleven, and Oribe, all committed to cruelty-free practices. This collection is a testament to the belief that beauty and kindness can coexist.

Kindness in Every Product:

  • Hair Care: From nourishing shampoos to styling products, each item is created without any animal testing, ensuring guilt-free hair care.
  • Responsible Brands: These products are from brands that not only refrain from animal testing but also often engage in other ethical practices.

Buyer's Guide: Selecting Cruelty-Free Products

  • Understand Product Labels: Look for certifications and labels that guarantee cruelty-free standards.
  • Quality and Performance: Enjoy high-quality, effective products that align with your values without compromising on results.

Our Cruelty-Free Hair Care Collection embraces the power of ethical choices in personal care. It's about making a positive impact with every purchase, for beauty that truly feels as good as it looks.

Explore our Cruelty-Free Hair Care Collection at Allure by Epic – where you can indulge in your beauty rituals with a clear conscience.

Refine Cruelty Free
Shampoo
Conditioner
Hair treatment
Refresh colour
Styling
Hair extensions
Oribe
Luxurious Care

Combines high-performance technology with unique natural ingredients for opulent hair care.

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Kérastase
Luxurious Nourishment

Offers bespoke hair care solutions, blending luxury with pioneering technology for superior care.

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Kerasilk
Silk Transformation

Combines advanced technology with silk proteins for luxurious, long-lasting hair smoothness.

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Kevin Murphy
Style & Substance

Designed for performance and sustainability, perfect for every hair type and style.

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K18
Revolutionary Repair

Introduces bioactive peptides for deep hair restoration, reversing damage for renewed health.

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Color WOW
Celebrity Endorsed

Renowned for transformative products that revive and protect color-treated hair brilliantly.

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Bondi Boost
Level up your hair game

Australia's Number One Haircare & Beauty Brand

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Davroe

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De Lorenzo
Nature's Essence

Transform your hair with De Lorenzo's natural, vegan-friendly products. Ideal for nourishing and revitalising.

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Eleven
Eleven Elegance

Australian-brand, haircare and tools for vibrant, healthy, and stylish locks

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Evo Brushes
Style Innovators

Combining ergonomic designs with effective styling, perfect for modern haircare needs.

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GHD
Elegance Redefined

UK-designed for style and hair health, merging sophistication with technology.

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Goldwell Stylesign
Styling Mastery

Infused with innovative technologies and inspired by the demands of modern hairstyling trends.

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IGK
Unleash Creativity

Trendsetting hair care, where professional craftsmanship meets innovative styling

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Iles Formula
Luxury meets minimalism

A collection of clinically tested, proprietary formulas that address hair repair, breakage and hair loss.

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KMS
Salon-Grade Innovation

Tailored for every type, from fine to curly, ensuring professional styling & hair care at home.

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Maria Nila
Compassionate Hair Care

Embrace Maria Nila's 100% vegan hair care - Ethical & eco-conscious.

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Matrix
Empower Your Style

Experience the inclusivity and expertise of Matrix, making advanced hair care accessible

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milk_shake
Natural Radiance

With milk proteins, yogurt, and fruit extracts, elevate your hair's health and shine.

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Moroccanoil
Impeccable styling

Expertly designed to cater to every hair type and styling need

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muk
Elevate Your Hair Game

Indulge in the ultimate hair care experience with MUK Haircare, a brand dedicated to innovation & performance

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NAK Hair
Aussie Essence

Australian-made, harnessing natural ingredients for effective, gentle hair care solutions.

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Olaplex
Bond Reinforcer

Revolutionising hair care with bond-building technology for stronger, healthier hair.

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ORI Lab
Organic Innovations

Pioneers in organic hair care, offering eco-friendly solutions with exceptional results.

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Pureology
Sustainable Beauty

Eco-friendly, color-care products, ensuring vibrant hair color with sustainable practices.

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R+Co Bleu
High-Efficiency Formulas

Products designed for high-performance, ensuring you achieve salon-worthy results at home.

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Showpony
Premium Quality

Crafted with precision and made from high-quality materials, ensuring you look and feel your best.

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Wella Professionals
Expert Elegance

Delivers expert hair care and color products, setting global beauty trends.

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Wella SP
Meet Beauty

Blends scientific research with haircare expertise for targeted, advanced treatments.

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