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Foundations

Foundations

About Foundations

The Art of Perfect Styling Begins Here

Introducing the Foundations for Hair Styling collection at Allure by Epic, where every great hairstyle begins with the right base. This range is specifically curated for those who appreciate the art of hair styling, offering products that prepare, protect, and prime hair for any styling routine. Ideal for the Australian market's diverse hair styling needs, our products provide the perfect canvas for creativity while ensuring hair health and integrity.

Buyer's Guide:

  • Essential Pre-Stylers: Explore our selection of leave-in conditioners, heat protectant sprays, volumizing mousses, and smoothing serums, each designed to create the ideal foundation for styling.
  • Versatile for All Styles: Whether you're aiming for a sleek blowout, defined curls, or a textured updo, our products offer the perfect starting point.
  • Luxurious and Responsible: In keeping with our commitment, this range is cruelty-free, environmentally friendly, and free from harmful ingredients. We prioritize sustainable practices and ethical sourcing, making your styling routine both luxurious and conscientious.

Start your styling journey with our Foundations collection, where luxury meets the essential needs of hair preparation and protection.

Refine Foundations
Heat protectant
Volumiser
Texturiser
Anti-frizz
Gel
Hair mousse
Oribe
Luxurious Care

Combines high-performance technology with unique natural ingredients for opulent hair care.

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Kérastase
Luxurious Nourishment

Offers bespoke hair care solutions, blending luxury with pioneering technology for superior care.

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Goldwell Stylesign
Styling Mastery

Infused with innovative technologies and inspired by the demands of modern hairstyling trends.

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KMS
Salon-Grade Innovation

Tailored for every type, from fine to curly, ensuring professional styling & hair care at home.

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Color WOW
Celebrity Endorsed

Renowned for transformative products that revive and protect color-treated hair brilliantly.

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GHD
Elegance Redefined

UK-designed for style and hair health, merging sophistication with technology.

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IGK
Unleash Creativity

Trendsetting hair care, where professional craftsmanship meets innovative styling

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American Crew
Grooming Mastery

Experience unmatched elegance with American Crew's premium styling and hair care range, designed for the moder

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Bondi Boost
Level up your hair game

Australia's Number One Haircare & Beauty Brand

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Davroe

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De Lorenzo
Nature's Essence

Transform your hair with De Lorenzo's natural, vegan-friendly products. Ideal for nourishing and revitalising.

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Depot
Masculine Grooming

Elevate your routine with Depot's range. Designed for the modern man, for sophisticated and effective grooming

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Eleven
Eleven Elegance

Australian-brand, haircare and tools for vibrant, healthy, and stylish locks

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Iles Formula
Luxury meets minimalism

A collection of clinically tested, proprietary formulas that address hair repair, breakage and hair loss.

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All
Kerasilk
Silk Transformation

Combines advanced technology with silk proteins for luxurious, long-lasting hair smoothness.

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Kevin Murphy
Style & Substance

Designed for performance and sustainability, perfect for every hair type and style.

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L'Oreal
Expert Elegance

Embrace a range that combines cutting-edge technology with deep hairdressing knowledge.

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Maria Nila
Compassionate Hair Care

Embrace Maria Nila's 100% vegan hair care - Ethical & eco-conscious.

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Matrix
Empower Your Style

Experience the inclusivity and expertise of Matrix, making advanced hair care accessible

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All
milk_shake
Natural Radiance

With milk proteins, yogurt, and fruit extracts, elevate your hair's health and shine.

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Moroccanoil
Impeccable styling

Expertly designed to cater to every hair type and styling need

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All
muk
Elevate Your Hair Game

Indulge in the ultimate hair care experience with MUK Haircare, a brand dedicated to innovation & performance

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NAK Hair
Aussie Essence

Australian-made, harnessing natural ingredients for effective, gentle hair care solutions.

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Nioxin
Thickening Mastery

Choose Nioxin for advanced solutions in combating hair thinning. Ideal for fuller, denser hair appearance.

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Olaplex
Bond Reinforcer

Revolutionising hair care with bond-building technology for stronger, healthier hair.

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ORI Lab
Organic Innovations

Pioneers in organic hair care, offering eco-friendly solutions with exceptional results.

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Pureology
Sustainable Beauty

Eco-friendly, color-care products, ensuring vibrant hair color with sustainable practices.

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R+CO
Award winning formulas

Salon-grade products designed to elevate the art of hairstyling.

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R+Co Bleu
High-Efficiency Formulas

Products designed for high-performance, ensuring you achieve salon-worthy results at home.

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Redken
Styling Science

Merging advanced science with salon expertise for trendsetting, versatile hair solutions.

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ROH
BRAND NEW ROH

Solution-focused, science-backed.

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Sebastian
Styling Artistry

Synonymous with unique, high-performance styling products for bold, creative looks.

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Wella Professionals
Expert Elegance

Delivers expert hair care and color products, setting global beauty trends.

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WetBrush
Gentle Untangling

Expertly designed for pain-free detangling, protecting hair from breakage and stress.

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