Foundations

About Foundations

Introducing the Foundations for Hair Styling collection at Allure by Epic, where every great hairstyle begins with the right base. This range is specifically curated for those who appreciate the art of hair styling, offering products that prepare, protect, and prime hair for any styling...

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Oribe
Luxurious Care

Combines high-performance technology with unique natural ingredients for opulent hair care.

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All
Kérastase
Find Your Kérastase Routine

Choose shampoos, conditioners and treatments by hair need, with gift sets, travel sizes and selected refills.

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All
Goldwell Stylesign
Styling Mastery

Infused with innovative technologies and inspired by the demands of modern hairstyling trends.

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KMS
KMS hair care and styling

Choose moisture, colour, volume, smoothing, curls or hold. Check each listing’s size and formula version.

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All
Color WOW
Celebrity Endorsed

Renowned for transformative products that revive and protect color-treated hair brilliantly.

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GHD
Tools and care for your styling routine

Pair ghd tools with heat protection, brushes and styling products for your preferred finish.

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IGK
Care, colour and styling

Choose smoothing, volume, curl care, texture and temporary colour.

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American Crew
Grooming Mastery

Experience unmatched elegance with American Crew's premium styling and hair care range, designed for the moder

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Bondi Boost

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Davroe
Find your Davroe routine

Choose cleansing, conditioning and targeted care to suit your hair, then add the finishing products you need.

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De Lorenzo
Find your De Lorenzo routine

Choose cleansing, conditioning and targeted care to suit your hair, then add the finishing products you need.

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Depot
Masculine Grooming

Elevate your routine with Depot's range. Designed for the modern man, for sophisticated and effective grooming

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Dualsenses

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Eleven
Eleven Elegance

Australian-brand, haircare and tools for vibrant, healthy, and stylish locks

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Iles Formula
Hair, scalp and body care

Cleanse, exfoliate and care for your scalp with a simple routine.

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K18
Revolutionary Repair

Introduces bioactive peptides for deep hair restoration, reversing damage for renewed health.

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Kerasilk
Silk Transformation

Vegan haircare with Biomimetic Silk for smoothing, moisture, colour protection and lightweight volume.

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Kevin Murphy
Style & Substance

Designed for performance and sustainability, perfect for every hair type and style.

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L'Oreal
Expert Elegance

Embrace a range that combines cutting-edge technology with deep hairdressing knowledge.

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Maria Nila
Care and Colour Refresh

Shampoo, conditioner, masks and temporary colour for different hair needs.

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Matrix
Empower Your Style

Experience the inclusivity and expertise of Matrix, making advanced hair care accessible

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milk_shake
Natural Radiance

With milk proteins, yogurt, and fruit extracts, elevate your hair's health and shine.

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Moroccanoil
Impeccable styling

Expertly designed to cater to every hair type and styling need

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MUK

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NAK Hair
Aussie Essence

Australian-made, harnessing natural ingredients for effective, gentle hair care solutions.

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Nioxin
Thickening Mastery

Choose Nioxin for advanced solutions in combating hair thinning. Ideal for fuller, denser hair appearance.

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Olaplex
Bond repair and everyday care

Treatments, cleansing, conditioning and styling care for strength, moisture, shine and frizz control.

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ORI Lab
Organic Innovations

Pioneers in organic hair care, offering eco-friendly solutions with exceptional results.

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Pureology
Colour care for your routine

Choose Pureology care for hydration, strength, volume, toning or frizz, then complete your styling routine.

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R+CO
Hair care and styling

Build a routine for cleansing, conditioning, texture and finishing.

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R+Co Bleu
Care, shape and finish

Coordinated hair care for moisture, colour, curls, volume and styling.

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Redken
Styling Science

Merging advanced science with salon expertise for trendsetting, versatile hair solutions.

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All
ROH
BRAND NEW ROH

Solution-focused, science-backed.

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Sebastian
Styling Artistry

Synonymous with unique, high-performance styling products for bold, creative looks.

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Wella Professionals
Expert Elegance

Delivers expert hair care and color products, setting global beauty trends.

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WetBrush
Gentle Untangling

Expertly designed for pain-free detangling, protecting hair from breakage and stress.

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All

About Foundations

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The Art of Perfect Styling Begins Here

Introducing the Foundations for Hair Styling collection at Allure by Epic, where every great hairstyle begins with the right base. This range is specifically curated for those who appreciate the art of hair styling, offering products that prepare, protect, and prime hair for any styling routine. Ideal for the Australian market's diverse hair styling needs, our products provide the perfect canvas for creativity while ensuring hair health and integrity.

Buyer's Guide:

  • Essential Pre-Stylers: Explore our selection of leave-in conditioners, heat protectant sprays, volumizing mousses, and smoothing serums, each designed to create the ideal foundation for styling.
  • Versatile for All Styles: Whether you're aiming for a sleek blowout, defined curls, or a textured updo, our products offer the perfect starting point.
  • Luxurious and Responsible: In keeping with our commitment, this range is cruelty-free, environmentally friendly, and free from harmful ingredients. We prioritize sustainable practices and ethical sourcing, making your styling routine both luxurious and conscientious.

Start your styling journey with our Foundations collection, where luxury meets the essential needs of hair preparation and protection.

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