#CleanGirl makeup look is all about fresh, glowing skin and subtle, effortless beauty. It’s the perfect aesthetic for those who love a minimalist, natural approach to makeup. With Jane Iredale's skin-loving products, you can achieve this look with ease. Here’s a fun, step-by-step routine to get that coveted #CleanGirl glow.
Step 1: Illuminate Your Base
Product: Smooth Affair Illuminating Glow Face Primer
Start by applying the Smooth Affair Illuminating Glow Face Primer to create a radiant base. This primer not only smooths your skin but also imparts a natural, dewy glow. Apply a small amount all over your face, focusing on areas where you want extra luminosity, like the cheekbones and bridge of the nose.

A silky, illuminating face primer designed to lock in moisture, minimise the appearance of pores, and blur fine lines for a radiant, soft-focus pearl finish.
Finish: Pearl, Soft Focus
Skin Type: All, especially dry and dull skin
Application Tool: Fingers or Blending/Contouring Brush
- Smooths and illuminates skin for a glowing canvas for makeup
- Visibly reduces the appearance of pores and fine lines
- Creates a subtle pearl finish for a glowing, blurred appearance
- Hydrates and locks in moisture with Hyaluronic Acid
- Wear as standalone skincare or under makeup for more staying power
Step 2: Conceal Imperfections
Product: PureMatch Liquid Concealer
Next, use the PureMatch Liquid Concealer to even out your complexion. Dab the concealer under your eyes, around your nose, and on any blemishes or redness. Blend it in with your fingertips or a makeup sponge for a seamless finish. This step ensures your skin looks flawless while maintaining a natural appearance.
Step 3: Set with Matte Perfection
Product: Amazing Matte Loose Finish Powder
To keep shine at bay while preserving your glow, lightly dust the Amazing Matte Loose Finish Powder over your T-zone. This powder sets your makeup and controls oil without making your skin look flat. Use a fluffy brush to apply it sparingly for the perfect balance between matte and radiant.

A mattifying finishing powder that will work for all skin types.
Finish: Matte
Skin Type: All
Coverage: Medium to Full
Application Tool: Chisel Powder Brush
- A translucent loose powder that uses rice powder to absorb oil and eliminate shine.
- Can be worn under or over the mineral bases.
- Will not dry or dull the complexion.
- Designed to provide a smooth, matte finish.
Step 4: Add a Natural Flush
Product: PurePressed Blush in Queen Bee
A touch of blush can bring life to your look. The PurePressed Blush in Queen Bee is a beautiful shade that gives your cheeks a natural, healthy flush. Smile and apply the blush to the apples of your cheeks, blending upwards towards your temples. This will enhance your features and add a pop of color.
Step 5: Perfect Your Brows
Product: PureBrow Shaping Pencil in Ash Blonde
Well-groomed brows are key to the #CleanGirl look. Use the PureBrow Shaping Pencil in Ash Blonde to fill in any sparse areas and define your brows. Brush through your brows with the spoolie end to blend the product and keep them looking natural. Remember, less is more!

A retractable shaping brow pencil and spoolie to outline, shape and fill brows.
Features and Benefits
- Tear-drop-shaped tip expertly outlines, shapes and fills brows.
- Spoolie seamlessly softens & blends colour and fluffs brows.
- Soft, easy-to-blend in six natural-looking shades.
- Long-wear formula is both smudge and water-resistant.
Step 6: Hydrate Your Lips
Product: ColorLuxe Hydrating Cream Lipstick in Bellini
For a soft, kissable pout, apply the ColorLuxe Hydrating Cream Lipstick in Bellini. This shade is perfect for the #CleanGirl look, offering a subtle pop of color while keeping your lips hydrated. Swipe it on directly from the tube for a quick and easy application.

Bellini - Warm light pink beige
Rich-yet-weightless, pigment-packed lipstick that glides on smooth and wraps lips in moisture for a bold payoff and lasting softness.
Finish: Satin Finish
Coverage: Full Coverage
Application Tool: Direct Application or Retractable Lip Brush
- Highly pigmented lip colour for bold payoff.
- Smooth, satin finish.
- Creamy, no-tug texture.
- Rich-yet-weightless feel.
- Restorative butters help keep lips hydrated for a soft look and feel.
- Botanical extracts support a more supple appearance.
- Nourishing natural oils help lips retain moisture.
- Vegan and always cruelty-free.
Step 7: Set and Refresh
Product: D20 Hydration Spray
Finish your routine with a mist of D20 Hydration Spray. This hydrating spray sets your makeup and adds a final touch of freshness to your skin. Hold the bottle at arm’s length and spritz a light mist over your face. It’s also great for refreshing your makeup throughout the day.

A soothing facial spritz designed to set makeup, help balance oil and help hydrate dryness, and soothe redness. Mist your skin to set your mineral powder and cream products for a long-lasting, smooth finish.
Features & Benefits:
Scent: Ylang Ylang
Skin Type: Normal to Dry
- A facial spritz based on Ylang Ylang that helps to hydrate and plump skin cells, and contains ingredients to soothe and protect the skin.
- Sets minerals for a long-lasting, smooth finish.
- A must for post-laser.
- Use to wet brushes and turn powder eye shadows into eyeliner.
- Awarded ECOCERT’s Natural and Organic Cosmetic certification.
The #CleanGirl makeup look is all about simplicity, freshness, and enhancing your natural beauty. With Jane Iredale's clean, skin-friendly products, you can effortlessly achieve this look and feel confident all day long. So embrace the minimalist beauty trend and show off your radiant, healthy skin with pride!