At Allure by Epic, one brand consistently rises above the rest: Kérastase. It’s not only our best-selling range, it’s the brand our clients swear by, time and time again.
Celebrated globally for its cutting-edge innovation and indulgent formulas, Kérastase transforms hair from the very first use. Whether it’s repairing damage, strengthening fragile strands, or keeping blondes luminous, each collection delivers results that feel like pure luxury.
If Kérastase isn’t part of your routine yet, it’s more than just a product you’re missing—it’s a haircare experience unlike any other. Check out our Top 3 selling Kerastase ranges and discover if they are just what you have been missing!
1. Kérastase Première
Repair for Damaged, Over-Processed Hair
Perfect for: Hair that’s been damaged by bleach, colour, heat, or chemical treatments.
The brand-new Première range is all about repairing damage at its deepest level. What sets it apart is its two-step approach: first, it decalcifies the hair to remove calcium buildup (which makes hair brittle), then it rebuilds inner bonds for stronger, smoother strands. Think of it as a reset button for your hair.
✨ Standout products:
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Première Decalcifying Pre-Shampoo Treatment – A powerful first step that removes calcium buildup from the hair, restoring softness and flexibility while preparing strands for deeper repair.
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Première Repairing Conditioner – Softens and rebuilds, without weighing hair down.
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Première Intensive Repairing Serum – A must for anyone with seriously compromised hair, it works deeply to restore resilience and shine.
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Why people love Premiere: Hair feels instantly smoother, looks shinier, and over time, regains strength and movement.
2. Kérastase Genesis
Anti Hair-Fall for Weak or Fragile Hair
Perfect for: Fine to medium hair types experiencing hair fall due to breakage or weakened roots.
Genesis is designed to tackle hair fall from two angles: strengthening the fibre to reduce breakage and energising the scalp to prevent weakened roots. With a blend of Edelweiss Native Cells, Ginger Root, and Aminexil, it’s a holistic approach to stronger, fuller-looking hair.
✨ Standout products:
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Genesis Bain Hydra-Fortifiant Shampoo – Lightweight cleansing, perfect for fine or oily-prone hair.
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Genesis Fondant Renforçateur Conditioner – Detangles while fortifying the fibre.
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Genesis Serum Anti-Chute Fortifiant – A scalp serum that strengthens roots and reduces hair fall over time.
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Why people love Genesis: It’s effective without feeling heavy or greasy—clients notice less hair in their brush and more confidence in their strands.
3. Kérastase Blond Absolu
Neutralising & Hydrating for Blonde, Lightened or Grey Hair
Perfect for: Blonde, bleached, highlighted, or grey hair prone to brassiness, dryness, or breakage.
Blond Absolu is a blonde’s best friend. With ultra-violet pigments to neutralise unwanted yellow tones and hyaluronic acid to deeply hydrate, this range ensures lightened hair stays bright, glossy, and soft between salon visits.
✨ Standout products:
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Blond Absolu Bain Lumière Shampoo – A lightweight, hydrating cleanser that brightens and softens blonde hair.
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Blond Absolu Bain Ultra-Violet Shampoo – A violet-toned shampoo that instantly neutralises brassiness.
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Blond Absolu Cicaflash Conditioner – The perfect hybrid: the richness of a masque with the lightness of a conditioner.
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Blond Absolu Cicanuit Night Serum – An overnight treatment that deeply nourishes blonde hair while you sleep.
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Why people love Blond Absolu: It keeps blonde hair salon-fresh and luminous while preventing the dryness and brittleness that usually come with lightening.
Every Kérastase range is developed with a specific hair concern in mind, offering personalised luxury for every hair type. It’s no wonder it’s our top-selling brand at Allure by Epic—because once you experience the results, there’s no going back.
✨ Shop our full Kérastase collection here and discover your perfect match.
