Blonde hair looks amazing when it’s fresh, bright, and free from brass. But as we all know, those warm, yellow tones love to creep in between salon visits. That’s where purple products come to the rescue. Whether you’re platinum, beige, or balayage-blonde, using the right toning products can keep your colour looking cool and salon-fresh.
Here are five standout purple products you’ll want!
1. Oribe Bright Blonde Shampoo for Beautiful Colour
If you want luxe results and a little daily indulgence, this one’s for you. Oribe’s violet-based shampoo gently cleanses while cancelling out brass and yellow tones. Bonus? It also hydrates and adds shine—something many purple shampoos don’t do well.
💜 Why we love it:
- Gentle enough for frequent use
- Sulphate-free and smells divine
- Keeps blondes icy without drying them out
Bright Blonde Shampoo for Beautiful Colour immediately illuminates blonde and silver hair, correcting brassiness and yellow tones for healthier, shinier, lit from within hair. This shampoo is blended with Oribe's Signature Complex defending hair from oxidative stress, photoaging and keratin deterioration, and Lavender Extract which nourishes, conditions and adds shine to damaged, brittle hair.
Benefits:
- Dermatologist tested
- Provides UV protection
- Safe for colour and keratin treated hair
- Sulfate, paraben and gluten free
- Vegan & animal cruelty free
2. Oribe Bright Blonde Conditioner for Beautiful Colour
This creamy, toning conditioner is the perfect follow-up to the Bright Blonde Shampoo. It detangles, softens, and tones in one step. Think of it as a toner and treatment in one bottle.
💜 Why we love it:
- Adds hydration and shine
- Helps extend colour vibrancy
- Great for both cool blondes and those wanting a more neutral tone
Bright Blonde Conditioner for Beautiful Colour deeply nourishes while correcting brassiness and restoring strength, softness and shine. Oribe's Signature Complex defends hair from oxidative stress, photoaging and keratin deterioration while Lavender Extract nourishes damaged, brittle hair and a blend of Moringa, Baobab, Mirabelle Plum Oils and Shea Butter provide moisturisation without weighing hair down.
Benefits:
- Dermatologist tested
- Provides UV protection
- Safe for colour and keratin treated hair
- Sulfate, paraben and gluten free
- Vegan & animal cruelty free
3. Kerastase Blond Absolu Masque Ultra-Violet
When your hair needs more than a quick wash-and-tone, this purple mask is your go-to. It’s a deep treatment that neutralises brass and restores softness in just one use.
💜 Why we love it:
- Powerful toning without staining your hands or hair
- Rich, creamy texture for dry or bleached hair
- Ideal for weekly use or when your blonde needs a serious refresh
A rich deep purple mask that neutralises brassiness and unwanted yellow tones while deeply nourishing and restoring sensitised, lightened hair.
Benefits:
- Ideal for lightened, highlighted cool blonde
- Removes unwanted yellow undertones and brassiness
- Deep hydration
- The formula soothes hair, protecting it from daily oxidation and pollution particles
- This non-staining hair mask can be used once a week
Fragrance:
- Orange blossom
- Bergamot
- Fig
- Peony
- Musk
- Cedarwood
4. Maria Nila Sheer Silver Shampoo
Looking for a vegan, cruelty-free purple shampoo that still packs a punch? Maria Nila’s Sheer Silver Shampoo uses violet pigments to tone yellow hues and blackberry extract to boost shine.
💜 Why we love it:
- 100% vegan and cruelty-free
- Sulphate- and paraben-free
- Great for sensitive scalps or fine hair
Maria Nila is leading the way for sustainable hair care. The Sheer Silver Shampoo is a shampoo with violet pigment and blackberry extract that neutralises golden shades in blonde, white and grey hairs. Sheer Silver Shampoo adds strength and shine that will brighten and enhance your hair colour.
Key Features:
- Vegan, Cruelty Free & Leaping Bunny Certified
- Environmentally friendly & sustainable
- Formulated without Parabens, Sulphates (SLS or SLES)
- UV Protection
- Neutralises golden shades
- Gluten Free
- Colour-Safe
Additional Information:
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Fragrance: (Allergen free) fruity and floral scent of jasmine, orange and grapefruit.
5. Olaplex No.5P Blonde Enhancer Toning Conditioner
If you’re already obsessed with Olaplex, get ready to fall in love with this purple version of their classic conditioner. It tones, repairs, and softens in one step.
💜 Why we love it:
- Strengthens hair while toning
- Adds moisture to dry, bleached strands
- Works beautifully with other Olaplex products (especially No.3!)
Maintaining blonde hair can often feel like a full-time job, right? Whether it's brassiness creeping in or dryness from over-treatment, blonde hair has its challenges. That's where OLAPLEX No.5P Blonde Enhancing Conditioner comes into play. Why do you need it? Great question, let's dive in.
Benefits:
- Neutralises brassiness - the purple conditioner maintains the perfect blonde by neutralising brassy tones so your blonde stays true and vibrant
- Infused with OLAPLEX's patented technology, this conditioner repairs broken bonds and keeps locks looking stronger and healthier
- Elevates hair's natural shine so your blonde is more vibrant and lively
- Ideal for maintaining blonde, lightened or grey hair
- Excellent for damaged, coloured hair
- Works well with the OLAPLEX No.4P Blonde Enhancer Toning Shampoo
- Colour-safe, Vegan and Cruelty-free
Keep Your Blonde Beautiful
Adding even just one of these purple products to your routine can make a massive difference in how your blonde hair looks and feels between salon visits. Whether you're going for icy platinum or a soft creamy blonde, these formulas are designed to keep brass at bay and your hair feeling nourished—not dried out.
