Free travel mini with 2 Kérastase products Free BB Cream with 2 Oribe products Free full size balm with Hair Alchemy 250 mL shampoo & 200 mL conditioner Up to 30% off selected haircare Free jewellery box with 2 Kerasilk products Free BB Cream with 2 Dualsenses products Free BB Cream with 2 StyleSign products Free Dream Coat mini with 2 Color Wow products Free muslin cloth with any Gunk Off purchase
Cruelty Free

About Cruelty Free

Welcome to the Cruelty-Free Beauty Collection at Allure by Epic, where ethics meet aesthetics. Our carefully curated range features hair and beauty products from brands like Oribe, Gunk Off and Australian Skin Institute, all committed to cruelty-free practices. This collection is a testament to the...

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Oribe
Luxurious Care

Combines high-performance technology with unique natural ingredients for opulent hair care.

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ASI

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Bondi Sands
Bondi Sands - The Australian Tan.

The best Self Tanning, Suncare, Skincare and Body products.

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Eleven
Eleven Elegance

Australian-brand, haircare and tools for vibrant, healthy, and stylish locks

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Gunk Off
#getnakedwithus

Embrace natural beauty with Gunk OffAustralian-made, cruelty-free & perfect for all skin types.

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Iles Formula
Luxury meets minimalism

A collection of clinically tested, proprietary formulas that address hair repair, breakage and hair loss.

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Jane Iredale
The Skincare Makeup

Where luxury and skin care converge to create an unparalleled beauty experience.

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Maria Nila
Compassionate Hair Care

Embrace Maria Nila's 100% vegan hair care - Ethical & eco-conscious.

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Olaplex
Bond Reinforcer

Revolutionising hair care with bond-building technology for stronger, healthier hair.

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ORI Lab
Organic Innovations

Pioneers in organic hair care, offering eco-friendly solutions with exceptional results.

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R+CO
Award winning formulas

Salon-grade products designed to elevate the art of hairstyling.

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About Cruelty Free

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Cruelty-Free Elegance: Compassionate Beauty

Welcome to the Cruelty-Free Beauty Collection at Allure by Epic, where ethics meet aesthetics. Our carefully curated range features hair and beauty products from brands like Oribe, Gunk Off and Australian Skin Institute, all committed to cruelty-free practices. This collection is a testament to the belief that beauty and kindness can coexist.

Kindness in Every Product:

  • Beauty Essentials: Our skincare and makeup offerings are cruelty-free, perfect for those who seek ethical luxury in their beauty routine.
  • Responsible Brands: These products are from brands that not only refrain from animal testing but also often engage in other ethical practices.

Buyer's Guide: Selecting Cruelty-Free Products

  • Understand Product Labels: Look for certifications and labels that guarantee cruelty-free standards.
  • Skin Types: Choose products suited for your specific skin needs, knowing they’re ethically produced.
  • Quality and Performance: Enjoy high-quality, effective products that align with your values without compromising on results.

Our Cruelty-Free Beauty Collection embraces the power of ethical choices in personal care. It's about making a positive impact with every purchase, for beauty that truly feels as good as it looks.

  • Wide Range: Offering a variety of hair and beauty products to suit different preferences and needs.
  • Ethical Beauty Routine: Create a beauty regimen that reflects your commitment to animal welfare and ethical standards.

Explore our Cruelty-Free Beauty Collection at Allure by Epic – where you can indulge in your beauty rituals with a clear conscience.

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