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New Arrivals

New Arrivals

10% off storewide or 15% off when you buy 2 or more products

About New Arrivals

Discover Fresh Luxuries: New Arrivals at Allure by Epic

Step into a world of elegance with our latest arrivals at Allure, where the newest innovations in beauty and haircare await you. We're excited to showcase top-tier brands such as Oribe, Kerastase, Kevin Murphy, Bondi Sands, and more, each delivering exceptional quality and performance.

Our New Arrivals collection is carefully curated to bring you the best in skin nourishment and hair health. Whether you're in pursuit of the perfect skin routine or aiming to give your hair the luxury treatment it deserves, our selection encompasses everything from advanced skincare products and makeup to luxurious hair treatments, shampoos, conditioners, and styling products.

Rediscover your beauty and hair care regimen and indulge in cutting-edge products designed for excellence. From transformative skincare solutions to innovative haircare formulas, Allure is your gateway to upgrading your daily beauty and haircare routine.

Brands
Bondi Boost
Bondi Sands
Davroe
Eleven
Goldwell Stylesign
Iles Formula
Jane Iredale
K18
Mens Kerastase
Moroccanoil
Oribe

Showing 177 Products

NEW Damage Shield Protective Conditioner
K18

Damage Shield Protective Conditioner

$59.00
NEW NAME Damage Shield pH Protective Shampoo
K18

Damage Shield pH Protective Shampoo

$59.00
Air-Dry BB Cream
Goldwell Style-

Air-Dry BB Cream

$34.95
Smoothing Serum Spray
Goldwell Style-

Smoothing Serum Spray

$34.95
Bundling Gel
Goldwell Style-

Bundling Gel

$34.95
NEW Gold Lust Dry Heat Protectant Spray
Oribe

Gold Lust Dry Heat Protectant Spray

$75.00
Weightless Shine Oil
Goldwell Style-

Weightless Shine Oil

$34.95
Bodifying Brilliance Mousse
Goldwell Style-

Bodifying Brilliance Mousse

$34.95
Roughman Texturising Paste
Goldwell Style-

Roughman Texturising Paste

$34.95
Straightening Balm
Goldwell Style-

Straightening Balm

$34.95
Compressed Working Hairspray
Goldwell Style-

Compressed Working Hairspray

$34.95
Dry Texture Spray
Goldwell Style-

Dry Texture Spray

$34.95
Shine Spray
Goldwell Style-

Shine Spray

$34.95
Everyday Blow-dry Spray
Goldwell Style-

Everyday Blow-dry Spray

$34.95
Strong Hairspray
Goldwell Style-

Strong Hairspray

$34.95
Working Hairspray
Goldwell Style-

Working Hairspray

$34.95
Defining Cream
Goldwell Style-

Defining Cream

$34.95
Root Boost Spray
Goldwell Style-

Root Boost Spray

$34.95
Mattifying Paste
Goldwell Style-

Mattifying Paste

$34.95
Blowout and Texture Spray
Goldwell Style-

Blowout and Texture Spray

$34.95
Extra Strong Hairspray
Goldwell Style-

Extra Strong Hairspray

$34.95
Dry Spray Wax
Goldwell Style-

Dry Spray Wax

$34.95
New Bodifying Control Mousse
Goldwell Style-

Bodifying Control Mousse

$34.95
Defining Wax
Goldwell Style-

Defining Wax

$34.95