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New Arrivals

New Arrivals

Spend over $80 and get 2 premium samples

About New Arrivals

Discover Fresh Luxuries: New Arrivals at Allure by Epic

Step into a world of elegance with our latest arrivals at Allure, where the newest innovations in beauty and haircare await you. We're excited to showcase top-tier brands such as Oribe, Kerastase, Kevin Murphy, Bondi Sands, and more, each delivering exceptional quality and performance.

Our New Arrivals collection is carefully curated to bring you the best in skin nourishment and hair health. Whether you're in pursuit of the perfect skin routine or aiming to give your hair the luxury treatment it deserves, our selection encompasses everything from advanced skincare products and makeup to luxurious hair treatments, shampoos, conditioners, and styling products.

Rediscover your beauty and hair care regimen and indulge in cutting-edge products designed for excellence. From transformative skincare solutions to innovative haircare formulas, Allure is your gateway to upgrading your daily beauty and haircare routine.

Brands

Showing 173 Products

Award Winning

Hydrating Styling Cream

Hydrating Styling Cream

$56.50

Weightless Hydrating Mask

Weightless Hydrating Mask

$62.50

Award Winning

Intense Hydrating Mask

Intense Hydrating Mask

$62.50

Hydrating Conditioner

$41.50

Hydrating Shampoo

Hydrating Shampoo

$41.50

Color Care Conditioner

Color Care Conditioner

$51.95

Color Care Shampoo

Color Care Shampoo

$51.95

NEW

Blonde Perfecting Purple Conditioner

$49.95

NEW

Blonde Perfecting Purple Shampoo

Blonde Perfecting Purple Shampoo

$49.95

Première Intensive Shine Repairing Oil

$78.00

Save 30%

Première Decalcifying Repairing Pre-Shampoo Treatment

$71.40 $102.00

30% OFF

Begin Again Vitamin B3 Serum

Begin Again Vitamin B3 Serum

$12.56 $17.95

30% OFF

Buff’n Polish Gentle Chemical Exfoliant

Buff’n Polish Gentle Chemical Exfoliant

$12.56 $17.95

35% OFF

Beyond Matte™ Lip Stain

Beyond Matte™ Lip Stain

$44.20 $68.00

35% OFF

Glow Time™ Bronzer Stick

Glow Time™ Bronzer Stick

$46.80 $72.00

35% OFF

Glow Time™ Blush Stick

Glow Time™ Blush Stick

$46.80 $72.00

30% OFF

Gradual Tanning Face Lotion

Gradual Tanning Face Lotion

$16.06 $22.95

30% OFF

Aero Self Tanning Foam Dark

Aero Self Tanning Foam Dark

$18.16 $25.95

30% OFF

Aero Self Tanning Foam Liquid Gold

Aero Self Tanning Foam Liquid Gold

$18.16 $25.95

30% OFF

Self Tanning Foam Ultra Dark

Self Tanning Foam Ultra Dark

$18.16 $25.95

30% OFF

Self Tanning Foam Liquid Gold

Self Tanning Foam Liquid Gold

$17.46 $24.95

35% OFF

PureBrow® Brow Gel

PureBrow® Brow Gel

$30.55 $47.00

35% OFF

Active Light® Under Eye Concealer

$44.85 $69.00

35% OFF

Enlighten Plus™ Under-eye Concealer

Enlighten Plus™ Under-eye Concealer

$52.00 $80.00

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