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New Arrivals

New Arrivals

Spend over $80 and get 2 premium samples

About New Arrivals

Discover Fresh Luxuries: New Arrivals at Allure by Epic

Step into a world of elegance with our latest arrivals at Allure, where the newest innovations in beauty and haircare await you. We're excited to showcase top-tier brands such as Oribe, Kerastase, Kevin Murphy, Bondi Sands, and more, each delivering exceptional quality and performance.

Our New Arrivals collection is carefully curated to bring you the best in skin nourishment and hair health. Whether you're in pursuit of the perfect skin routine or aiming to give your hair the luxury treatment it deserves, our selection encompasses everything from advanced skincare products and makeup to luxurious hair treatments, shampoos, conditioners, and styling products.

Rediscover your beauty and hair care regimen and indulge in cutting-edge products designed for excellence. From transformative skincare solutions to innovative haircare formulas, Allure is your gateway to upgrading your daily beauty and haircare routine.

Brands

Showing 173 Products

35% OFF

Amazing Base® Loose Mineral Powder (SPF 20)

Amazing Base® Loose Mineral Powder (SPF 20)

$64.35 $99.00

35% OFF

Beyond Matte™ Liquid Foundation

Beyond Matte™ Liquid Foundation

$55.90 $86.00

Première Decalcifying Repairing Pre-Shampoo Treatment - Travel

$49.95

Première Decalcifying Reparative Conditioner - Travel

Première Decalcifying Reparative Conditioner - Travel

$29.95

Première Decalcifying Repairing Shampoo - Travel

Première Decalcifying Repairing Shampoo - Travel

$29.95

Moroccanoil Light Treatment

$74.95

New!

Moroccanoil Treatment Purple

Moroccanoil Treatment Purple

$56.95

NEW ARRIVAL

Conditioner Haute Performance

Conditioner Haute Performance

$72.00 $80.00

NEW ARRIVAL

Curl Revive Spray

$75.60 $84.00

NEW ARRIVAL

Finishing Serum Haute Performance

Finishing Serum Haute Performance

$75.60 $84.00

NEW ARRIVAL

Hair + Body Cleanse + Sponge

Hair + Body Cleanse + Sponge

$95.00 $110.00

NEW ARRIVAL

Hair Mask Haute Performance

Hair Mask Haute Performance

$108.00 $120.00

NEW ARRIVAL

Scalp + Body Exfoliant

Scalp + Body Exfoliant

$97.20 $108.00

NEW ARRIVAL

Intensive Hair + Body Balm

Intensive Hair + Body Balm

$125.10 $139.00

NEW ARRIVAL

Scalp + Hair Rejuvenating Booster

Scalp + Hair Rejuvenating Booster

$129.60 $144.00

NEW ARRIVAL

Shampoo Haute Performance

Shampoo Haute Performance

$58.50 $65.00

NEW ARRIVAL

Signature Collection

Signature Collection

$191.25 $225.00

Blonde Platinum Conditioner

Blonde Platinum Conditioner

$34.95

Blonde Platinum Shampoo

Blonde Platinum Shampoo

$34.95

Body Volume Texture

Body Volume Texture

$30.95

Brilliance Shine Mist

Brilliance Shine Mist

$30.95

Clarifying Deep Cleansing Shampoo

Clarifying Deep Cleansing Shampoo

$30.95

CURLiCUE Cleansing Clay

CURLiCUE Cleansing Clay

$38.95

CURLiCUE Curl Activator

CURLiCUE Curl Activator

$30.95

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