NEW AddVolume Styling Foam

Build body, bounce and beautiful volume with this lightweight, salon-quality foam designed to boost lift and fullness from roots to ends. Whether your hair tends to fall flat or you simply want more shape and movement, this styling foam delivers long-lasting volume and flexible style support — without stiffness or heaviness.

Key benefits:

• Up to 70 % more volume — visibly fuller, thicker-looking hair from root to tip.
• Lightweight body & natural grip — creates a strong foundation for bouncy blowouts or everyday styles.
• Flexible, touchable hold — keeps shape in place with soft movement, not crunch.
• Long-lasting lift — volume that stays for up to 72 hours.
• Heat & humidity defence — protects hair while styling and helps resist frizz.

What makes it special:
This airy foam spreads easily through damp hair and activates with blow-drying to amplify body and texture without weighing down fine or limp hair. Thin ends appear thicker and touchably soft, giving you the confidence to style again and again.