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06 October, 2025
Your guide to staying protected
UV rays, saltwater, and heat can take a serious toll on your hair and skin. The secret? Protecting before and reviving after your time in the sun.
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29 Jul, 2025
The Products We’re Packing for Our Next Holiday
Whether you’re heading off for a sun-soaked beach break or a chilly mountain escape, one thing’s for sure: your hair still needs...
4m read
21 Jul, 2025
This Week's Top Picks and Why You’ll Want Them Too!
These are the products everyone’s talking about—and adding to cart. Whether they’re viral hits or quiet achievers with big followings, these Top Picks...
4m read
14 Jul, 2025
Our Top Tips to Keep Your Hair Healthy This Winter!
As the temperature drops, your hair faces a whole new set of challenges, dryness, breakage, frizz, static, and scalp irritation, just to name a few....
4m read
07 Jul, 2025
Is Your Hairbrush Holding You Back? Let’s Talk Tools
If your hair still isn’t doing what it’s supposed to despite using all the right shampoos, masks, and serums, it could be your brush that’s...
4m read
Buy 2 Bond Builder Products get 15% off
30 Jun, 2025
Why You Need Bond Builders in Your Haircare Routine
Think your hair's healthy? If you colour, heat-style, or soak up the sun, damage is already there. Bond builders don’t just smooth it...
3m read
09 Jun, 2025
What Is Gloss Absolu?
Gloss Absolu is Kérastase’s latest innovation, offering a four-step routine that smooths, hydrates, and enhances shine.
3m read
02 Jun, 2025
Common Mistakes You May Be Making When Washing Your Hair
If your strands aren’t feeling as soft, clean, or shiny as they should, a few small tweaks to your wash routine could make a
3m read
26 May, 2025
Struggling with Hair Fall? Try These Solutions That Actually Work
At Allure by Epic, we stock some of the most advanced treatments for hair loss and thinning designed to strengthen your strands, boost scalp health,...
2m read
22 Apr, 2025
Mother’s Day Gifting Made Luxe
This year, give Mum something she’ll actually use and love: luxury haircare that turns her everyday routine into a moment of self-care.
3m read
31 Mar, 2025
Top 5 Purple Products Every Blonde Needs in Their Shower
Blonde hair looks amazing when it’s fresh, bright, and free from brass. But as we all know, those warm, yellow tones love to creep in...
3m read
