Spend over $50 & get free express shipping
Spend over $80 & get 2 free premium samples
Same day dispatch before 1pm AEST
Spend $180 & get a free gift
Allure by Epic logo
Double tap to zoom
FLASH SALE 30% OFF
Forming Cream Image
Forming Cream Image
Forming Cream Image
Forming Cream Image
Forming Cream Image
Forming Cream Image
Forming Cream Image
Forming Cream Image thumbnail
Forming Cream Image thumbnail
Forming Cream Image thumbnail
Forming Cream Image thumbnail
Forming Cream Image thumbnail
Forming Cream Image thumbnail
Forming Cream Image thumbnail

American Crew

Forming Cream

$24.46
85g

Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine.
BENEFITS
  • Water Based: Shampoos out easily without residue.
  • Lanolin Wax: Humectant that provides movable hold.
  • Sucrose: Conditions and moisturizes hair.
  • PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair.
  • Glycerin: Softens and swells the hair shaft making hair appear thicker.

Medium Hold Icon Medium Hold
Medium Shine Icon Medium Shine
Complete the Routine
FLASH SALE 30% OFF Grooming Cream
American Crew

Grooming Cream

$24.46 $34.95
FLASH SALE 30% OFF Cream Pomade
American Crew

Cream Pomade

$24.46 $34.95
FLASH SALE 30% OFF Whip
American Crew

Whip

$24.46 $34.95
FLASH SALE 30% OFF Defining Paste
American Crew

Defining Paste

$24.46 $34.95
FLASH SALE 30% OFF Fiber
American Crew

Fiber

$24.46 $34.95
FLASH SALE 30% OFF Matte Clay
American Crew

Matte Clay

$24.46 $34.95
FLASH SALE 30% OFF Molding Clay
American Crew

Molding Clay

$24.46 $34.95